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Instamojo is a payment gateway and online platform for entrepreneurs and small businesses in India. It was founded in 2012 and has since been providing its users with a variety of tools to help them grow their businesses. The platform allows users to create their online store, sell digital and physical products, and receive payments instantly.

Pros and Cons:

  • Instant payout to the user's bank account.
  • No setup fee or monthly charges.
  • Easy to use interface with excellent customer support.
  • Highly secure payment gateway.
  • Free integration with third-party apps like Mautic, Zoho, and Mailchimp.
  • Instamojo's checkout page doesn't support international currencies.
  • Another disadvantage is that the payout limit is 20000 INR.
  • The platform does not support recurring payments.

User Experience:

Instamojo's user experience is very simple and user-friendly. The dashboard is well-organized and easy to navigate, allowing users to create their online stores and manage their payments with ease.

Pricing and Value for Money:

Instamojo has a great pricing policy, with no setup fee or monthly charges. The platform takes a 2% commission on each transaction, making it very affordable for small businesses and entrepreneurs. The value for money is exceptional, with a variety of tools available for users to help them grow their businesses.


Some popular alternatives to Instamojo are Razorpay, PayU, and CCAvenue. These payment gateway providers have their unique features, but Instamojo stands out for its ease of use, payment security, and affordable pricing.

Customer Service:

Instamojo's customer support is exemplary. The support team is available through email, phone, and live chat. They provide prompt and efficient responses to user issues, making the platform very reliable.

Product Quality and Selection:

Instamojo offers a range of products and services to help its users grow their businesses. Users can sell digital and physical products, create their online store, and accept payments seamlessly. The quality of the products and services is excellent, with high-security protocols in place to protect users' data.

Website Usability:

Instamojo's website is user-friendly, with a clean and straightforward interface. The dashboard is easy to navigate, allowing users to manage their accounts, stores, and payments with ease.

Returns and Exchanges:

Instamojo has a strict return and exchange policy. Once a transaction is completed, it cannot be cancelled or refunded. In case of any issue, users can contact customer support for assistance.

Promotions and Discounts:

Instamojo offers several promotions and discounts to its users, including referral programs and seasonal discounts. These promotions help users save money and maximize their profits.


Instamojo has a good reputation among its users. The platform is highly reliable, with fast and secure payment processing. The company has also received several awards for its contribution to the Indian startup ecosystem.

Payment Options:

Instamojo supports various payment options, including net banking, credit/debit cards, and wallets like Paytm, Mobikwik, and Freecharge. This wide range of payment options makes it easy for users to make payments and receive their payouts.

Loyalty Programs:

Instamojo does not have a formal loyalty program. However, users can benefit from the referral program, where they can earn a commission for referring new users to the platform.

Customer Reviews:

Instamojo has a high customer satisfaction rate, with many users praising the platform's ease of use, reliability, and excellent customer support.

Community Involvement:

Instamojo is very involved in the startup community in India. They organize several events and webinars to help entrepreneurs and startups grow their businesses.

Shipping and Costs:

Instamojo is an online payment gateway and platform, and as such, does not handle shipping. However, the platform provides users with the option to add shipping costs to their products' pricing.

Jini Jain Senior News Reporter

Hi, I'm Jini Reddy, an award-winning author and journalist from London. I'm best known for my two non-fiction books, Wanderland and Wild Times, both of which have received critical acclaim. Wanderland,...