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Introduction is a leading online retailer of ethnic wear for women, offering a wide selection of traditional Indian clothing, including sarees, salwar kameez, lehenga choli, kurtis, and more. The website has been in operation since 2003 and has gained a reputation for its quality products and customer service.

Pros and Cons

Pros: has a vast selection of Indian traditional wear for women, and their products are of high quality. The website is user-friendly, and customers can easily find their desired products. The pricing is reasonable, and they often have promotions and discounts. In addition, their customer service is excellent, with a responsive team that is always happy to assist with any issues. Cons: One of the main drawbacks of is its limited range of products for men and children. In addition, they have a limited number of physical stores, which could be inconvenient for customers who prefer to shop in-person.

User Experience

The website's interface is easy to navigate, and the search feature is useful for finding specific products. Customers can also filter their searches by color, material, and price range, making it easier to find the product they are looking for. The website does not have any annoying pop-up ads, ensuring a pleasant user experience.

Pricing and Value for Money's prices are reasonable, and they have frequent promotions and discounts. The value for money is excellent, as their products are of high quality and long-lasting, making them worth the investment.


Some alternatives to include Myntra, Jabong, and Craftsvilla. These websites also offer a wide selection of traditional Indian clothing for women.

Customer Service has excellent customer service, with a responsive team that is always available to help with any issues. Customers can contact the team via phone, email, or live chat.

Product Quality and Selection offers a vast selection of traditional Indian clothing for women, ranging from sarees to kurtis. Their products are of high quality and long-lasting, ensuring that customers can wear them for years to come.

Website Usability

The website's interface is user-friendly, with a clean design and easy-to-navigate menus. The product pages are informative, with detailed descriptions and high-quality images.

Returns and Exchanges has a straightforward returns and exchange policy, allowing customers to return or exchange their items within 15 days of delivery. However, they do not offer free returns, and shipping costs will be deducted from the refund.

Promotions and Discounts frequently offers promotions and discounts, allowing customers to save money on their products. They also have a loyalty program that rewards customers with points for their purchases, which can be redeemed for discounts on future purchases.

Reputation has a good reputation in the market, with customers praising the quality of their products and excellent customer service. They have been featured in various publications, including Femina and Vogue, further enhancing their reputation.

Payment Options accepts a variety of payment options, including credit and debit cards, net banking, and mobile wallets. They also offer cash on delivery for customers who prefer to pay in person.

Loyalty Programs has a loyalty program that rewards customers with points for their purchases. Customers can redeem these points for discounts on future purchases, making it an excellent way to save money on their favorite products.

Customer Reviews

Customers have largely positive reviews of, with many praising the quality of their products and customer service. The website has an average rating of 4.5 stars on Trustpilot, showcasing their commitment to customer satisfaction.

Community Involvement is involved in various community initiatives, including promoting traditional Indian art and crafts. They also support various NGOs through their philanthropic efforts, further showcasing their commitment to social responsibility.

Shipping and Costs offers free shipping on orders over Rs. 1,000. They also have express delivery options for customers who need their products quickly. The shipping costs are reasonable, and customers can track their orders through the website. In conclusion, is an excellent choice for customers looking for high-quality traditional Indian clothing for women. Although they have some limitations, their vast selection of products, excellent customer service, and reasonable prices make them a reliable and trustworthy retailer.

Surbhi Gupta Senior News Reporter

Hi, I'm Surbhi Gupta, currently working as a Senior News Reporter at With a Bachelor's Degree in Mass Communication and Journalism, I started my career in 2012 as a content writer at BPT...