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Introduction is a popular online shopping destination in Italy that sells a wide range of beauty and grooming products from top brands. With over 22,000 products from more than 660 brands, the website claims to offer the largest beauty selection in Europe. The website was launched in Italy in 2014 and has since become a go-to platform for beauty enthusiasts across the country.

Pros and Cons

  • Extensive product selection from top brands
  • Competitive pricing
  • Free shipping on orders over €30
  • Fast delivery
  • Easy returns and exchanges
  • Loyalty program with rewards
  • Some customers have reported issues with customer service
  • No overnight or express shipping options
  • No physical stores in Italy

User Experience provides an easy and intuitive user experience. Customers can search for products using keywords or browse through categories such as Skincare, Haircare, Makeup, and Fragrances. The website is well-organized and provides clear product information, including ingredients and directions for use. Customers can also read reviews from other shoppers to make informed purchase decisions.

Pricing and Value for Money offers competitive pricing on a wide range of beauty products. Customers can often find discounts and promotions on the website, which provide excellent value for money. Additionally, the website offers a loyalty program that rewards customers with points for their purchases, which can be redeemed for discounts on future orders.


Some of the competing online beauty platforms in Italy include, KIKO Milano, and However, stands out for its extensive product selection and competitive pricing.

Customer Service

While some customers have reported issues with customer service, provides multiple channels for customers to get in touch with them, including email, phone, and live chat. The website also has a comprehensive FAQ section that addresses common questions and concerns.

Product Quality and Selection

The website offers a vast selection of beauty products from over 660 top brands, including Estée Lauder, Lancôme, and Kérastase. The products are of high quality and are sourced from authorized distributors. Customers can read reviews from other shoppers to get an idea of the product quality before making a purchase.

Website Usability

The website is well-designed and optimized for easy navigation. The search and filter functions are efficient, and the checkout process is straightforward. The website also loads quickly, ensuring a smooth shopping experience for customers.

Returns and Exchanges offers a hassle-free return and exchange policy. If customers are not satisfied with their purchase, they can return it within 14 days of receipt for a refund or exchange. The website provides clear instructions on how to initiate a return or exchange, and customers can track the progress of their request on the website.

Promotions and Discounts regularly offers promotions and discounts on its website, including site-wide sales and exclusive discounts for loyalty program members. Customers can sign up for the website's newsletter to receive notifications about upcoming promotions and discounts.

Reputation has a good reputation among customers and in the beauty industry. The website has received positive reviews for its extensive product selection, competitive pricing, and fast delivery. Additionally, the website has won several awards, including the Best Online Retailer at the Italian Blogger Awards in 2015.

Payment Options

The website accepts several payment methods, including credit/debit cards, PayPal, and bank transfers.

Loyalty Programs offers a loyalty program that rewards customers with points for their purchases. Customers can redeem these points for discounts on future orders. Additionally, the website occasionally offers exclusive discounts and promotions for loyalty program members.

Customer Reviews provides customer reviews on its website, which allows customers to read about other shoppers' experiences with the products before making a purchase. The website also provides ratings for each product, which can help customers make informed decisions.

Community Involvement is active on social media and engages with its customers regularly. The website also collaborates with beauty influencers and bloggers to create exclusive content and promotions.

Shipping and Costs offers free shipping on orders over €30. Orders below €30 are subject to a shipping fee of €4.90. The website provides fast and reliable shipping, with estimated delivery times of 3-5 working days. However, the website does not offer express or overnight shipping options.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...