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Introduction is a well-known online beauty retailer that offers an extensive range of beauty and skincare products. Founded in 1996, the website has established itself as a popular destination for beauty enthusiasts in the Netherlands. boasts of over 660 brands, including high-end brands like Estée Lauder, Dermalogica, and Clinique, among others.

Pros and Cons

  • Wide range of products and brands available
  • Website is easy to navigate
  • Competitive pricing
  • Excellent customer service
  • Free shipping on orders over €30
  • Limited options for payment methods
  • Standard shipping can take up to 5 business days

User Experience provides an excellent user experience with its user-friendly interface that is easy to navigate. It works quickly to offer a seamless shopping experience. The website has a clean interface, with different categories and filters to browse through products categorically. The search function is quick and easy to use, which makes finding specific products straightforward.

Pricing and Value for Money

The prices on are competitive compared to other beauty websites in the Netherlands. They offer a range of discounts and promotional deals on products from time to time, which makes the prices even more reasonable. The value for money for buying beauty products from is excellent because they offer a broad range of products from various brands and at different price ranges.


Some of the popular alternatives to are Douglas, Boozyshop, and Sephora. Douglas is a popular brick and mortar as/online beauty retailer that offers premium brands alongside its own private label. Boozyshop offers a diverse range of cruelty-free beauty products, while Sephora offers a wide range of beauty products from well-known and emerging brands.

Customer Service provides excellent customer service support via email, phone, and social media. They are prompt and courteous in their interactions with customers. Customers can ask for assistance and queries through live chat, email, and social media channels.

Product Quality and Selection offers cosmetics, haircare, skincare, and fragrance products. It offers quality products from over 660 brands. It includes some high-end brands, like Estée Lauder and Dermalogica. There is a broad selection of products, from everyday items to niche products. They stock some lesser-known brands, so there is a chance to discover some new brands to explore.

Website Usability delivers an intuitive user experience that is easy to use for both newbies and experienced online shoppers. The website's layout is clean and structured, with the search function and filters making it easy to find what you need.

Returns and Exchanges offers a 14-day return and exchange policy on items. It includes most products, except those deemed unsuitable for returns due to health and safety reasons. All items must be unopened and in their original condition.

Promotions and Discounts offers various promotions and discounts throughout the year. Regular deals include "the deal of the week" and "the deal of the day." Occasionally there may be discounts on specific brands, holiday discounts, or free gifts with purchases.

Reputation is well-known and respected in the beauty community. The website had positive feedback from customers about the quality of the products and excellent customer service. It secured a Trustpilot Trustscore of 4.8 out of 5, indicating an excellent reputation as a beauty retailer.

Payment Options

The payment options on are somewhat limited. It accepts payments through PayPal or credit/debit cards.

Loyalty Programs offers a loyalty program called Lookfantastic Rewards. Customers earn points for every purchase made and can redeem them for discounts on future purchases.

Customer Reviews provides a customer review section on every product page where customers can share their thoughts and experiences with the product. These reviews are useful to potential buyers, giving them an honest opinion about the product.

Community Involvement is involved in philanthropic activities through its "Beauty Banks" campaign. Customers can donate their unused beauty products to those in need.

Shipping and Costs provides free shipping on orders over €30. Standard delivery can take up to 5 business days, however customers can opt for Express shipping when they would like to receive their item/s faster. The cost of express shipping varies depending on the location of the customer.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...