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Introduction is an online retail destination that specializes in lingerie and other intimate apparel for women. Their website features a wide selection of bras, panties, sleepwear, activewear, and shapewear, available in different sizes and styles. The company aims to provide women with comfortable and stylish lingerie at affordable prices.

Pros and Cons

  • Wide Selection of Products
  • Affordable Prices
  • Free Shipping On Orders Over Rs.499
  • Easy Returns and Exchanges
  • Accepts Multiple Payment Options
  • Pricing Can Be Higher Than Other Retailers
  • Product Quality Can Be Hit or Miss
  • Limited Options for Plus-Size Women
  • Shipping Time Can Vary Depending on Location

User Experience

The site's navigation is user-friendly, and the products are easy to find. The site's pages load quickly, making the online shopping experience enjoyable, even for less tech-savvy users.'s user-friendly interface makes it simple to buy the products you want, which adds to the overall user experience.

Pricing and Value for Money offers affordable pricing for their items, and they offer frequent sales and coupons that bring the costs down even further. At the same time, the pricing for some products can be higher than other online retailers, which might make some customers think twice before making a purchase.


Alternative online lingerie and intimate apparel retailers include Zivame, Clovia, and Prettysecrets.

Customer Service has a helpful and competent customer service team. They provide multiple channels, including email, phone support, and chat. Their customer service team can help with issues like product returns, exchanges and shipping delays at any time making sure that the company is there for their customers.

Product Quality and Selection has a broad selection of products available on their website. However, some customers have reported receiving products of lower quality than they expected. The size and fit can also be ill-fitting at times, so it's essential to check their size chart when making your purchase.

Website Usability

The website is well-designed and user-friendly, making it easy for customers to find what they are looking for. From the home page, users can navigate to different categories, filters, and sub-categories. This simple approach helps customers find the products they want and quickly check out with their purchase.

Returns and Exchanges offers their customers a straightforward and hassle-free return process. Customers can request a return or exchange up to 15 days after the delivery date. Once the company receives the product, a refund or exchange is processed in a timely manner.

Promotions and Discounts regularly posts coupons and sales on their site, helping customers save money on their purchases. They also offer additional discounts when customers sign up for their email updates, making it possible for buyers to get further discounts on already low prices.

Reputation is a relatively new brand, having just launched in 2018. While they haven't been available in the market for long, they have already built a reputation for providing affordable and stylish intimate apparel for women.

Payment Options accepts multiple payment options, including debit and credit cards, net banking, and payment wallets like Paytm and PayU. This flexibility ensures that customers can choose the payment method that is most convenient for them.

Loyalty Programs

Currently, doesn't have an active loyalty program in place. However, customers can still take advantage of their frequent sales and coupon codes to save money on their purchases.

Customer Reviews is rated highly on review sites like Trustpilot and Google Reviews, with customers praising their selection, affordable prices, and customer service. There may be some negative reviews related to issues with product quality or fit, but generally, the feedback is positive.

Community Involvement has not established any community involvement programs at present, but they continue to engage with their customers on social media and other online platforms. They also use these channels to communicate about their promotions, share new product launches, and respond to customer inquiries.

Shipping and Costs offers free shipping for all domestic orders over Rs. 499. Shipping times can vary depending on the location but generally, take about 5-7 business days for most orders. International orders are also possible, but shipping costs vary depending on the specific country, weight, and size of the order.

Conclusion is a reliable and affordable online destination for purchasing intimate apparel for women. While there may be issues related to product quality, the company's commitment to reasonable prices and attentive customer support are noteworthy. The site is user-friendly, and the company offers various payment options and promotions that help customers save more. Their selection of lingerie, sleepwear, activewear, and shapewear, while limited, still offers each from multiple size options that suit different body types.

Tanya Djavadzadeh Senior News Reporter

Hi there! My name is Tanya Djavadzadeh and I am a Senior News Reporter at, a Social Media Strategist, and a Photographer. With my skills in content creation and structured strategy, I help...