Introduction
Merit Beauty is a new beauty brand that aims to provide clean, effective, and inclusive products that celebrate individual beauty. The brand was launched in January 2021 by Katherine Power, the founder of Who What Wear, and has since gained immense popularity in the beauty industry.
Pros and Cons
Pros:
- The brand offers clean and effective beauty products that are inclusive of all skin types
- Merit Beauty products are cruelty-free and vegan-friendly
- The website is user-friendly and easy to navigate
- The brand offers free shipping on orders over $50 and free returns
Cons:
- The product range is limited as the brand only offers a few products at the moment
- The prices of the products are higher compared to other drugstore beauty brands
User Experience
The Merit Beauty website features a minimalist, modern design that is easy to navigate. The website provides detailed information about each product, including its ingredients, benefits, and how to use it. The website also offers a blog section that provides beauty tips and tricks.
Pricing and Value for Money
Merit Beauty products are priced higher than other drugstore beauty brands, but the prices are reasonable considering the quality of the products. The brand offers a few products at the moment, but each product is effective in its own way and provides good value for money.
Alternatives
Some of the alternatives to Merit Beauty include Glossier, Milk Makeup, and Ilia Beauty. These brands also offer clean and effective beauty products that are inclusive of all skin types.
Customer Service
Merit Beauty provides excellent customer service to its customers. The brand offers free shipping on orders over $50 and free returns. The customer service team is available to answer any queries or concerns via email or phone.
Product Quality and Selection
Merit Beauty products are of high quality and are made with clean, safe, and effective ingredients. The brand offers a limited range of products at the moment, but each product has been thoughtfully designed and provides noticeable results.
Website Usability
The Merit Beauty website is user-friendly and easy to navigate. The website provides detailed information about each product, including its ingredients, benefits, and how to use it. The website also offers a blog section that provides beauty tips and tricks.
Returns and Exchanges
Merit Beauty offers free returns on its products within 30 days of purchase. The brand accepts returns of unopened and unused products only.
Promotions and Discounts
Merit Beauty offers occasional promotions and discounts on its products. The brand also offers a newsletter that provides updates on new product launches and promotions.
Reputation
Merit Beauty has gained a positive reputation in the beauty industry for its clean, effective, and inclusive products. The brand has been featured in various beauty publications and has received positive reviews from customers.
Payment Options
Merit Beauty accepts payments via credit cards and PayPal.
Loyalty Programs
Merit Beauty does not currently offer a loyalty program.
Customer Reviews
Customer reviews on the Merit Beauty website are positive, with customers raving about the effectiveness and inclusivity of the products.
Community Involvement
Merit Beauty supports environmental and social causes by using sustainable and cruelty-free ingredients in its products. The brand also supports various organizations that align with its values.
Shipping and Costs
Merit Beauty offers free shipping on orders over $50 within the United States. The brand ships internationally but at an additional cost. The shipping cost and delivery time vary depending on the location.
