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Introduction is an online jewelry store that offers a wide selection of premium quality jewelry pieces for women. The brand is a collaboration between renowned Indian jewelry retailer, Tanishq, and the popular fashion designer, Mira Kapoor. Launched in 2019, aims to provide contemporary and versatile jewelry options that cater to women's modern lifestyles.

Pros and Cons

  • Wide selection of trendy and unique jewelry pieces
  • High-quality products made with genuine materials
  • User-friendly website interface
  • Free shipping for orders above ₹999
  • Lots of discounts and promotions available
  • High prices compared to other online jewelry stores
  • Limited selection of men's jewelry
  • No international shipping option available at the moment

User Experience provides a seamless user experience with its well-organized and visually appealing website interface. Customers can easily browse through the various jewelry collections and filters, and the checkout process is straightforward.

Pricing and Value for Money's products are definitely on the pricier side, but the premium quality materials and unique designs make them worth the investment. The brand does offer frequent discounts and promotions, making it more affordable for customers.


Other e-commerce stores that offer similar products are Caratlane and Bluestone. Both websites have a vast selection of jewelry pieces at more affordable prices, but they may not offer the same level of quality as

Customer Service provides excellent customer service and support through their helpline number and email. Customers can also track their orders and receive timely updates on their delivery status.

Product Quality and Selection offers a wide selection of jewelry pieces, ranging from earrings and necklaces to bangles and rings. The products are made with high-quality materials like gold, diamonds, and precious stones, ensuring their longevity and durability.

Website Usability's website is user-friendly and easy to navigate, with clear categories and filters for customers to find what they're looking for quickly. The website's design is also visually appealing and showcases the products in an attractive way.

Returns and Exchanges allows customers to return and exchange their products within 7 days of delivery. The brand does have a few conditions for returns, such as the product being unused and in its original packaging, but the process is generally hassle-free.

Promotions and Discounts frequently offers discounts and promotions on their products, including festive season sales and limited-time offers. Customers can also avail of additional discounts by signing up for the brand's newsletter.


With Tanishq's reputation for premium quality jewelry and Mira Kapoor's fashion expertise, has established itself as a trusted and reliable brand in the online jewelry market. The brand has received positive reviews from customers who praise the quality and uniqueness of their products.

Payment Options accepts multiple payment options, including debit and credit cards, net banking, and wallet payments. Customers can also avail of EMI options for larger purchases.

Loyalty Programs doesn't have a loyalty program at the moment, but they do offer various discounts and promotions for returning customers.

Customer Reviews

Customer reviews of are generally positive, with customers praising the brand's product quality, design, and customer service. Some customers do mention the higher prices as a drawback, but many feel that the products are worth the investment.

Community Involvement regularly features content from Mira Kapoor's blog and social media, which showcases her fashion expertise and personal style. The brand also features collaborations and partnerships with other fashion and lifestyle brands.

Shipping and Costs offers free shipping for orders above ₹999, with a standard shipping fee of ₹99 for orders below that amount. The brand currently only ships within India, with no international shipping option available.

Tanya Djavadzadeh Senior News Reporter

Hi there! My name is Tanya Djavadzadeh and I am a Senior News Reporter at, a Social Media Strategist, and a Photographer. With my skills in content creation and structured strategy, I help...