Users Voice for Mrsfields

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Mrsfields Overall rating
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Review article published on: 30 Mar 2019

Last updated by on 12 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 1.8 5 5
Jan 2023 5 3.4 1.7 5 3 2
Feb 2023 5 5 5 3.4 5 1
Mar 2023 5 5 5 3.1 5 5
Line Chart for Rating of peer stores

Detailed Mrsfields Review by

Introduction: is a well-known online bakery store that offers a wide range of baked goods, including cookies, brownies, cakes, and gift baskets. They have been in business for over 40 years and have established themselves as a reliable and trusted brand in the baking industry.


• Wide selection of baked goods • Customizable gift baskets • Free shipping on select items • Special promotions and discounts • Loyalty rewards program • Easy online ordering


• Higher prices compared to other online bakeries • Limited vegan and gluten-free options • Return policy can be strict

User Experience:

The website is user-friendly with a simple layout and easy navigation. Customers can search for products by category or keyword and filter by price or dietary restrictions. The customizable gift basket feature is a unique touch that adds a personal touch to gift-giving.

Pricing and Value for Money:

Mrs. Fields' prices are higher than other online bakeries, but the quality of their products justifies the cost. They also offer promotions and discounts for seasonal items, which can be a great value for customers.


Alternatives to include online bakeries such as Cheryl's Cookies, David's Cookies, and Cookies by Design. Each offers a unique selection of baked goods with varying pricing and promotional offers.

Customer Service: has a customer service team available via phone, email, or chat to assist with any questions or concerns. They also have a robust FAQ section on their website.

Product Quality and Selection: offers a wide selection of baked goods, including cookies, brownies, cakes, and gift baskets. The quality of their products is top-notch, with fresh ingredients and unique flavors. However, customers with dietary restrictions may find the selection lacking in vegan and gluten-free options.

Website Usability:

The website is well-designed and user-friendly, with easy navigation and a clear layout. Customers can quickly find what they're looking for and easily customize their orders.

Returns and Exchanges: has a strict return policy, with no returns accepted for food items unless they are damaged or spoiled upon arrival. Customers must provide proof of damage or spoilage to receive a refund or replacement item.

Promotions and Discounts: offers special promotions and discounts for seasonal items and holidays. Customers can sign up for the loyalty rewards program to receive exclusive offers and discounts.

Reputation: has a strong reputation for quality products and reliable service. They have been in business for over 40 years and have established themselves as a trusted brand in the baking industry.

Payment Options: accepts all major credit cards, PayPal, and Afterpay for easy and secure online payments.

Loyalty Programs: offers a loyalty rewards program for frequent customers, with exclusive discounts and offers.

Customer Reviews:

Customer reviews on are overwhelmingly positive, with high ratings for product quality and customer service. Customers praise the unique flavors and customization options of the gift baskets.

Community Involvement: is involved in several charitable initiatives, including Cookies for a Cause, which donates a portion of proceeds to different charities each month.

Shipping and Costs: offers free shipping on select items and standard shipping rates on other items. Customers can select expedited shipping for an additional fee. Shipping rates vary depending on the destination and size of the order.