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Introduction is the official website of Natori, a luxury lingerie, sleepwear, and loungewear brand founded by Josie Natori in 1977. Natori has since expanded into a lifestyle brand that includes accessories, fragrance, and home décor products. With an emphasis on sophistication, elegance, and comfort, Natori caters to women who appreciate high-quality, designer lingerie that is both functional and fashionable.

Pros and Cons

Pros of shopping on include a wide selection of stylish and sophisticated lingerie, sleepwear, and loungewear, as well as accessories, fragrance, and home décor products. The website is easy to navigate, with high-quality product images and descriptions. Natori also offers free standard shipping on all orders, and free returns within 30 days. Cons of shopping on include higher price points compared to other lingerie brands, with some products reaching over $1,000.

User Experience offers a seamless user experience with a clean and organized website design. The website is easy to navigate, with simple filters and search options that allow users to find what they are looking for quickly. Product pages include high-quality images, detailed descriptions, and size charts, making it easy for customers to make informed purchases.

Pricing and Value for Money

Natori's products are priced at a higher price point than other lingerie brands, with bras starting at $60 and some products reaching over $1,000. However, Natori's products are made with high-quality materials and attention to detail, offering customers value for their money.


Alternative lingerie brands to Natori include Victoria's Secret, Calvin Klein, and ThirdLove. Victoria's Secret offers a similar selection of lingerie and sleepwear at a lower price point, while Calvin Klein and ThirdLove offer similar high-quality products at a similar price point.

Customer Service

Natori offers excellent customer service, with a dedicated customer service team available to address any questions or concerns. Customers can contact the customer service team by phone, email, or live chat, and can expect a timely and helpful response.

Product Quality and Selection

Natori's products are made with high-quality materials and attention to detail. The brand's selection of lingerie, sleepwear, and loungewear is stylish and sophisticated, catering to women who appreciate both fashion and function.

Website Usability is well-designed and easy to navigate, with simple filters and search options that allow customers to quickly find what they are looking for. The website is also optimized for mobile browsing, offering a seamless shopping experience on any device.

Returns and Exchanges

Natori offers free returns within 30 days of purchase for all products. Customers can initiate a return online and will receive a prepaid shipping label. Once the return is received, Natori will process the refund within 7-10 business days.

Promotions and Discounts

Natori occasionally offers promotions and discounts, typically around major holidays such as Black Friday and Cyber Monday. Customers can sign up for the Natori email newsletter to receive updates on promotions and new products.


Natori has a strong reputation as a luxury lingerie brand, known for its high-quality products and sophisticated designs. The brand has received positive reviews from customers and has been featured in numerous fashion publications.

Payment Options accepts all major credit cards, including Visa, Mastercard, American Express, and Discover. Customers can also pay using PayPal or Apple Pay for added convenience.

Loyalty Programs

Natori does not currently offer a loyalty program for customers, but does occasionally offer promotions and discounts to repeat customers.

Customer Reviews

Customer reviews on are overwhelmingly positive, with customers praising the brand's high-quality products, sophisticated designs, and excellent customer service.

Community Involvement

Natori is involved in various philanthropic efforts, including supporting women's empowerment and education initiatives.

Shipping and Costs

Natori offers free standard shipping on all orders, with delivery typically within 5-7 business days. Customers can also choose to upgrade to expedited shipping for an additional fee. International shipping is not currently available on

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