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Introduction is a sustainable fashion online store that prioritizes ethical production and circularity, which means that 90% of the company's profits go to charitable causes and those who produce its clothing. At its core, offers timeless and sustainable fashion pieces that are versatile and easy to layer. The company's mission is to create a regenerative fashion industry that can provide fair and equitable wages to workers, reduce environmental damage, and give back to the communities it serves.

Pros and Cons

  • A wide range of clothing items, from basics to statement pieces, with an eco-friendly focus
  • The brand is committed to ethical and sustainable production practices.
  • 90% of the company's profits go directly to the causes that customers choose.
  • Closed-loop recycling programs are used to minimize waste.
  • Some of the products may be a higher price point for some consumers.
  • The selection could be larger, but this is due to the company's focus on sustainability and quality over quantity.
  • The website may not have as much information about the products as some people would like.

User Experience

The user experience on is very easy and straightforward. The website is easy to navigate, with clear categories and sections for finding different types of products. The products are clearly displayed, with enough information to make an informed decision about whether or not to purchase the item. The checkout process is also smooth and secure, which makes shopping on a pleasant experience.

Pricing and Value for Money

The prices on are generally higher than what you might find on fast fashion websites. However, this is due to the company's focus on sustainability and fair labor practices, which means that the products are made with high-quality materials and produced ethically. It is worth noting that 90% of the company's profits go to charitable causes, which makes purchasing from feel like a contribution to a greater cause.


Some ethical fashion alternatives to consider if doesn't have what you're looking for include Everlane, Reformation, and Pact. These companies all prioritize sustainable production practices and ethical labor, and their products are generally of high quality.

Customer Service has a commitment to its customers, and its customer service reflects this. The brand is very responsive to customer inquiries, and returns and exchanges are easy to initiate. If a customer has any issues with their order, the team is quick to make things right.

Product Quality and Selection's product quality is exceptional, with a focus on high-quality materials that are ethically and sustainably produced. The selection of clothing is more limited than some fast fashion websites, but each piece is thoughtfully designed and made with sustainable materials. The brand also offers versatile pieces that can be worn in different settings and with different outfits.

Website Usability

The website is easy to navigate and is designed in a way that makes it easy to find what you're looking for. The product photos are clear, and the checkout process is quick and easy. The site overall is clean and easy to use, making shopping on a breeze.

Returns and Exchanges

Returns and exchanges on are very easy to initiate. If you're not satisfied with your purchase, you can return it within 14 days for a full refund. The brand also offers free returns within the UK.

Promotions and Discounts does not offer promotions or discounts of any kind. However, 90% of the company's profits go to charitable causes, which is a discount in itself.

Reputation has a strong reputation for its ethical and sustainable production practices, as well as its commitment to giving back to communities. The brand has received positive media coverage, and customer reviews are generally very positive.

Payment Options accepts a variety of payment methods, including Visa, Mastercard, American Express, and PayPal.

Loyalty Programs

At this time, does not offer a loyalty program.

Customer Reviews

Customers rave about the quality and sustainability of's products. The website has a high rating on Trustpilot, with customers noting the brand's ethical production practices and customer service.

Community Involvement has a deep commitment to supporting communities and charitable causes. 90% of the company's profits go to the causes selected by its customers, which means that customers can feel good about purchasing from the brand.

Shipping and Costs offers free shipping within the UK. For international shipping, there is a flat rate of £20. The brand ships globally, but shipping times can vary depending on your location.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...