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Introduction: is a Canadian-based online retailer that specializes in winter apparel for men, women, and children. The brand was established in 1978 and offers a wide range of jackets, parkas, vests, and accessories that are designed to withstand extreme weather conditions.

Pros and Cons:

Pros: - offers high-quality winter apparel that is exceptionally warm and durable. - The brand is committed to sustainability and uses only vegan materials in its products. - The website is easy to navigate, and the checkout process is straightforward. - Prices are reasonable and competitive compared to other premium winter wear brands. Cons: - currently ships only to the US and Canada. - The selection of products is limited compared to other online retailers. - relies heavily on pop-up promotions which can be disruptive to the user experience.

User Experience: offers a seamless user experience with a modern and clean website design. The interface is easy to navigate, with clear categories and filters that allow users to quickly find the products they are looking for. The search function is also effective and displays relevant results.

Pricing and Value for Money: offers competitive pricing for its premium winter wear products, and the brand often runs promotional deals that make the prices even more affordable. Overall, the quality of the products is excellent, making the prices a great value for the money.


Some popular alternatives to include Canada Goose, The North Face, Patagonia, and Columbia Sportswear. However, stands out by being entirely cruelty-free and environmentally conscious, which sets it apart from its competitors.

Customer Service: offers excellent customer service, with a dedicated support team that is available to help customers with any issues they may have. The brand also hosts a FAQ section on its website, which provides comprehensive answers to common queries.

Product Quality and Selection: offers a wide range of jacket styles, from parkas to puffers to bombers, all of which are made with high-quality vegan materials. The products are designed to be functional, warm, and long-lasting, and many feature additional comfort and safety features such as fur-trimmed hoods and reflective strips.

Website Usability: has an excellent website design that is easy to navigate and visually appealing. The website is user-friendly, with clear categories and filters that allow customers to quickly find the products they are looking for. The checkout process is also streamlined and straightforward, making it hassle-free for customers.

Returns and Exchanges: offers a 30-day return policy for its products. Customers can initiate a return or exchange by contacting the brand's customer service team, who will provide further instructions. Refunds are typically processed within a week of the returned item being received.

Promotions and Discounts: offers regular promotions and discounts, which are typically advertised through pop-ups on the website or via the brand's email newsletter. Customers should keep an eye out for these deals to maximize their savings.

Reputation: has a solid reputation in the winter wear market and is known for its commitment to sustainability and animal welfare. The brand has received positive reviews from customers and fashion industry experts alike, making it a reliable and trusted brand.

Payment Options: accepts various payment options, including credit cards, PayPal, and Apple Pay. Customers can choose the payment option that is most convenient for them at checkout.

Loyalty Programs: does not currently offer a loyalty program.

Customer Reviews:

Customer reviews of are overwhelmingly positive, with many customers praising the brand's commitment to sustainability and the quality of its products. Many customers also mention the excellent customer service they have received from the brand.

Community Involvement: is committed to social responsibility and dedicates part of its profits to various social and environmental causes. The brand has also partnered with organizations such as PETA to raise awareness of animal rights issues.

Shipping and Costs: offers free shipping on all orders over $150 within the US and Canada. Orders below $150 incur a flat shipping fee of $10. Shipping times vary depending on the destination but typically range from 3-7 business days within the US and Canada. Customers can use the order tracking feature on the website to monitor their orders' progress.

Tanya Djavadzadeh Senior News Reporter

Hi there! My name is Tanya Djavadzadeh and I am a Senior News Reporter at, a Social Media Strategist, and a Photographer. With my skills in content creation and structured strategy, I help...