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Introduction is an Indonesian e-commerce platform that offers a vast selection of baby and kids' products, as well as maternity products, household goods, beauty items, and more. This marketplace was founded in 2013 and has since become one of the country's most popular online retailers, attracting over a million monthly visitors. The website is easy to navigate and offers various payment options, including bank transfers, credit card, and cash-on-delivery.

Pros offers fast and reliable shipping services, with most orders arriving within two to three business days. The site has a broad range of products, including top brands such as Pampers, Huggies, and Lego. The platform also features a useful blog with helpful tips for new parents and parenting experts to answer questions related to pregnancy, baby care, and more.


While has a simple and functional design, the site can sometimes load slowly, especially during peak hours. The selection of products in some categories can also be limited compared to other marketplaces like Amazon.

User Experience

The website is user-friendly and well-organized, making it easy to search for products by category, keyword, or brand. The site is optimized for mobile, and the app can be downloaded from the App Store or Google Play.

Pricing and Value for Money offers competitive pricing for their products and often has promotions and discounts to take advantage of. They also provide a 15-day free return policy, which adds value for customers.

Alternatives is not the only e-commerce portal in Indonesia, and customers have several alternatives to choose from, including Amazon, Tokopedia, Lazada, Shopee, and Blibli.

Customer Service has a responsive customer service team that can be reached through email, live chat, or phone. They also have a FAQ section on their site to address common customer concerns.

Product Quality and Selection offers high-quality baby and kids' products, including essential items such as diapers, bottles, and baby food. Their selection of maternity products also provides a variety of options for mothers-to-be.

Website Usability

The website is easy to use, and product descriptions are comprehensive, making it easier for customers to know what they're buying. The shopping cart and checkout process are straightforward, reducing frustration for customers.

Returns and Exchanges has a 15-day free return policy, and returned items must be in their original packaging and undamaged condition.

Promotions and Discounts has various promotions and discounts available throughout the year, especially during festive seasons like Eid or Christmas. They also offer flash sales, so customers can find great deals daily.

Reputation has a good reputation among customers, and their social media accounts have high engagement levels. However, like any other e-commerce platform, some customers have had negative experiences with shipping and customer service.

Payment Options offers multiple payment methods, including bank transfer, credit card, and cash-on-delivery.

Loyalty Programs has a loyalty program called Mama's Rewards, which allows customers to earn points for each purchase made that can be used for future discounts.

Customer Reviews features customer reviews on product pages that allow customers to see what others think about an item before making a purchase.

Community Involvement is actively involved with the community and has a charity program to help underprivileged children. They donate a portion of their profits to this initiative.

Shipping and Costs offers free shipping for orders above Rp150,000 within Jakarta, Bandung, Surabaya, and Bali. Shipping costs for other cities and regions may vary depending on the delivery location. In summary, is a reputable e-commerce platform that offers a range of products aimed at parents, especially those with babies and young children. The site is straightforward to use and offers reasonable prices, multiple payment options, and quick delivery times. However, there is room for improvement in terms of product selection and website loading speed. Overall, it is a platform worth checking out for those looking for baby and maternity products in Indonesia.

Surbhi Gupta Senior News Reporter

Hi, I'm Surbhi Gupta, currently working as a Senior News Reporter at With a Bachelor's Degree in Mass Communication and Journalism, I started my career in 2012 as a content writer at BPT...