Users Voice for Prima

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
Pie Chart Review Representation for Prima
Prima Overall rating
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Review article published on: 24 Sep 2019

Last updated by on 08 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 5 5 5
Jan 2023 5 3.4 1.5 4.1 1.7 5
Feb 2023 5 5 5 5 5 1.8
Mar 2023 5 5 5 5 5 5
Line Chart for Rating of peer stores

Detailed Prima Review by

Introduction is a UK-based retailer that offers a wide range of products for women, including fashion, beauty, home, and garden. The website is easy to navigate and has an aesthetically pleasing design.

Pros and Cons

Pros: - Wide selection of products - Competitive prices - Easy-to-use website - Free UK delivery on orders over £50 - Regular promotions and discounts Cons: - Limited international delivery options - Limited selection for men and children

User Experience

The website is user-friendly and easy to navigate, with clear categories and filters. The checkout process is straightforward, and customer reviews are prominently displayed on product pages.

Pricing and Value for Money offers competitive prices for their products, with regular promotions and discounts. The value for money is good, especially when taking into account the quality of the products.


There are several alternatives to, including ASOS, Boohoo, and Topshop. However, stands out for its unique selection of home and garden products.

Customer Service offers excellent customer service, with a helpful and responsive support team. Returns and exchanges are easy to process, and email updates are provided throughout the process.

Product Quality and Selection offers high-quality products across a wide range of categories, including fashion, beauty, home, and garden. Products are well-curated and unique, with a focus on affordability.

Website Usability

The website is easy to use, with clear categories and filters. Product pages are well-designed, with high-quality images and detailed descriptions.

Returns and Exchanges

Returns and exchanges are easy to process through the website, and email updates are provided throughout the process. Return shipping costs are covered by the customer, except in cases of faulty or incorrect products.

Promotions and Discounts regularly offers promotions and discounts, including seasonal sales and discount codes for newsletter subscribers.

Reputation has a good reputation, with positive reviews from customers and a strong social media presence. The company is known for its affordable and high-quality products.

Payment Options accepts a range of payment options, including credit and debit cards, PayPal, and Klarna.

Loyalty Programs does not offer a loyalty program, but regular customers can subscribe to the newsletter for exclusive discounts and promotions.

Customer Reviews

Customer reviews are prominently displayed on product pages, providing valuable feedback for potential customers. Reviews are generally positive, with high ratings for product quality and customer service.

Community Involvement is involved in various charity initiatives, including the donation of unsold products to homeless charities.

Shipping and Costs offers free UK delivery on orders over £50, with standard delivery costing £3.95 for orders under £50. International delivery options are available, but costs and delivery times vary depending on the destination.