Introduction: is one of the leading eCommerce platforms in India that offers a wide range of beauty and wellness products. It was founded in 2011 with the mission of providing customers with access to high-quality beauty products at affordable prices. The website is user-friendly and easy to navigate, making it a popular choice among consumers.

Pros and Cons:

Some of the key advantages of shopping on include a vast selection of products, competitive pricing, and fast and reliable delivery. The website also offers various promotional discounts and loyalty programs to provide additional value for money. On the downside, some customers complain about the lack of information about the products and the quality of customer service.

User Experience: is designed to provide a smooth and hassle-free shopping experience. The website is well-organized and easy to navigate, with various filter options to help customers find their desired products quickly. Customers can also read reviews and ratings from other users before making a purchase decision, which adds to the overall user experience.

Pricing and Value for Money: offers competitive pricing for its products. Additionally, the platform provides various promotions and discounts to help customers save even more money. Customers can also benefit from the loyalty program, which earns them reward points for every purchase they make, and these reward points can be redeemed for discounts on future purchases.


Some of the main alternatives to include Nykaa, Sephora, and Amazon. Each of these platforms offers similar products to, but with their own unique features and pricing structures.

Customer Service:

Although some customers have reported dissatisfaction with customer service, has taken steps to improve its support system. Customers can contact the website via email or phone, and the platform also offers a comprehensive FAQ section to help users with common queries.

Product Quality and Selection: offers a wide range of products from top beauty brands. The website has an extensive collection of skincare, haircare, makeup, and wellness products to cater to different needs and preferences. Customers can also shop for men's grooming products on the platform.

Website Usability: is designed to offer optimal usability and functionality. The website's interface is clean and easy to navigate, with various filter options and search bars to help customers find what they are looking for quickly. The website is also mobile-friendly, which helps users shop on the go.

Returns and Exchanges: has a hassle-free returns and exchange policy. Customers can initiate a return or exchange request within seven days of receiving their order, provided the products are unused and in their original packaging.

Promotions and Discounts: regularly offers promotional discounts and deals to help customers save money. The platform also has a loyalty program that rewards customers with points for every purchase they make. These points can be redeemed for discounts on future purchases.

Reputation: has established a strong reputation in the Indian market. The platform has a loyal customer base that trusts the brand for its quality, pricing, and customer service.

Payment Options: offers multiple payment options, including credit and debit cards, net banking, e-wallets, and cash on delivery.

Loyalty Programs: offers a loyalty program called Purple Rewards, which earns customers reward points for every purchase they make. These points can be redeemed for discounts and other offers.

Customer Reviews: allows customers to leave reviews and ratings for the products they purchase. These reviews can be helpful for other users to make informed purchase decisions.

Community Involvement: is actively involved in the community by partnering with various NGOs and social causes. The platform also conducts workshops and events to promote wellness and self-care.

Shipping and Costs: offers fast and reliable shipping across India. Shipping is free for orders above a certain amount, and customers can track their order status on the platform. The platform also partners with various courier services to ensure timely delivery.

Jini Jain Senior News Reporter

Hi, I'm Jini Reddy, an award-winning author and journalist from London. I'm best known for my two non-fiction books, Wanderland and Wild Times, both of which have received critical acclaim. Wanderland,...