Users Voice for Ritukumar

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Ritukumar Overall rating
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Review article published on: 01 Oct 2019

Last updated by on 08 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 5 5 5
Jan 2023 5 4.1 5 2.7 4.8 3.3
Feb 2023 5 5 5 3 5 5
Mar 2023 5 5 5 5 5 5
Line Chart for Rating of peer stores

Detailed Ritukumar Review by


Ritu Kumar is a renowned fashion designer who has been in the business for over 50 years. Her brand,, offers a wide range of women's clothing, accessories, and fragrances, blending traditional Indian craftsmanship with contemporary designs. In this review, we take a closer look at the website and its various aspects.

Pros and Cons

Pros: offers a vast selection of high-quality products, with a focus on sustainable and ethically sourced materials. The website is easy to navigate, with clear categories for different types of clothing and accessories. Customers can also find detailed product descriptions and sizing guides on the site. Cons: Prices for some products can be quite high, which may not be affordable for all customers. Additionally, the website does not offer a wide range of customization options for some products.

User Experience

The website has a clean and uncluttered design that makes it easy to navigate. The homepage features a slideshow of the latest collections, while the top menu bar provides links to different categories of products. Users can filter their searches by product type, color, size, and price, making it easier to find what they're looking for. The site is also optimized for mobile devices, ensuring a seamless browsing experience for users on the go.

Pricing and Value for Money

Ritu Kumar's products are priced at a premium, reflecting the high quality of materials and craftsmanship. While some customers may find the prices too steep, others will appreciate the value they get for their money. The website occasionally offers discounts and promotions, making it easier for customers to purchase products they may not have been able to afford otherwise.

Alternatives competes with other high-end fashion websites such as Sabyasachi and Manish Malhotra. However, the brand's focus on sustainable materials and ethical sourcing sets it apart from some of its competitors.

Customer Service

The website offers a customer service hotline and email support for any queries or concerns. Customers can also find answers to common questions in the site's FAQ section. The company has a reputation for excellent customer service, with many customers praising the prompt and helpful responses they receive.

Product Quality and Selection

Ritu Kumar is known for her high-quality products, which use only the finest materials and incorporate traditional Indian craftsmanship. The website offers a wide selection of clothing and accessories, with new collections released regularly. Customers can choose from a range of sizes and styles, including traditional Indian wear, western clothing, and fusion wear.

Website Usability

The website is well designed, with a simple and intuitive layout that makes it easy to browse and find products. The site's search function is particularly useful, allowing users to filter their searches by color, size, and price. The product pages are informative, with detailed descriptions, sizing guides, and photographs of the product from different angles.

Returns and Exchanges

The website has a clear returns and exchange policy, allowing customers to return products within 14 days of purchase for a refund or exchange. However, customers are responsible for the cost of shipping the product back to the company.

Promotions and Discounts

The website occasionally offers promotions and discounts, such as free shipping or a percentage off the purchase price. Customers can sign up for the newsletter to be notified of any upcoming sales or promotions.


Ritu Kumar is a well-known name in the fashion industry, with a long-standing reputation for quality and craftsmanship. The company's focus on sustainability and ethical sourcing has also earned it praise from customers and industry experts alike.

Payment Options

The website accepts a range of payment options, including credit card, PayPal, and net banking. The site's payment gateway is secure and encrypted, ensuring that customer information is kept safe.

Loyalty Programs

The website does not offer a loyalty program at this time. However, customers can sign up for the newsletter to receive updates on promotions and discounts.

Customer Reviews

Customers can leave reviews on the product pages, allowing other users to see what they think of the product. The site also has a review section where customers can leave feedback on their overall experience with the company.

Community Involvement

The company has been involved in various social and philanthropic initiatives, including supporting women's empowerment and education. The website features a section on the company's involvement in these initiatives.

Shipping and Costs

The website offers free shipping within India on orders above a certain amount. Customers can also opt for express shipping for an additional fee. The site ships to select international destinations, with shipping costs varying depending on the location.