Users Voice for Shiseido

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Shiseido Overall rating
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Review article published on: 10 Apr 2019

Last updated by on 11 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 5 2.2 5
Jan 2023 5 3 3.6 2.6 5 1.3
Feb 2023 5 5 5 5 1.3 5
Mar 2023 5 5 5 5 1.2 5
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Detailed Shiseido Review by

Introduction: is the official UK website of Shiseido, a Japanese multinational company that specializes in beauty and personal care products. The website offers a wide range of skincare, makeup, and fragrance products.

Pros and Cons:

Pros: - A broad selection of products for all skin types and beauty needs - High-quality products that are clinically tested for safety - Easy-to-navigate website with clear product descriptions and reviews - Free shipping and returns on orders over £25 - Generous loyalty program Cons: - Some products can be pricey - Limited promotions and discounts

User Experience: has a user-friendly layout with clear images and descriptions of all products available. The site also features a blog section offering skincare tips and product reviews. Shoppers can easily search for products by category, skin type, or concern, making it straightforward to find what they need.

Pricing and Value for Money:

Shiseido's products are a bit pricier compared to other brands, but they offer high-quality ingredients and formulations that are worth the investment. The website occasionally offers discounts and promotions to help shoppers save some money. In addition, the loyalty program rewards customers with points for purchases that can be redeemed for future purchases.


Shoppers looking for more affordable beauty products can check out The Ordinary or Revolution Beauty. Those looking for premium beauty products can visit Estée Lauder or La Mer.

Customer Service: has a helpful customer service team ready to answer any questions about products or orders. Customers can contact them via phone or email. The website also features a comprehensive FAQ section covering topics such as shipping, returns, and payment options.

Product Quality and Selection:

Shiseido's products are known for their high-quality ingredients and formulations, backed by scientific research. They offer a wide variety of products that cater to different skin types, concerns, and beauty needs. From anti-aging creams to sunscreens and fragrances, Shiseido has something for every beauty lover.

Website Usability: is straightforward to use, with easy-to-navigate menus and product categories. Shoppers can easily find what they need, thanks to the site's clear product images and descriptions. The website also employs the latest security measures to ensure safe online transactions.

Returns and Exchanges: offers free returns and exchanges for products purchased on the website, as long as the item is returned within 28 days of receipt. Customers can initiate a return or exchange by contacting customer service or using the online returns portal.

Promotions and Discounts: occasionally offers promotions and discounts for shoppers, including free gifts with purchase, seasonal sales, and bundle deals. The website's loyalty program also rewards customers with points that can be redeemed for discounts on future purchases.


Shiseido is a well-known brand worldwide, known for its high-quality, scientifically proven products. The company has been in the beauty industry for over 140 years, earning a reputation for innovation and excellence. has positive reviews from customers who rave about the quality and efficacy of the products.

Payment Options: accepts the following payment methods: Visa, Mastercard, American Express, and PayPal.

Loyalty Programs: has a loyalty program that rewards customers with points for every purchase made on the website. These points can be redeemed for discounts on future purchases.

Customer Reviews: features customer reviews for all products, providing shoppers with honest feedback and recommendations. The website also features a Q&A section for each product, where customers can ask questions and get answers from other shoppers or the customer service team.

Community Involvement:

Shiseido is committed to sustainability and social responsibility, supporting various initiatives such as tree planting and beach cleanups. They also offer volunteer opportunities for employees to give back to their local communities.

Shipping and Costs: offers free standard shipping on orders over £25. For orders below that amount, standard shipping costs £3.95. Express delivery is also available for £5.95. Shoppers can expect to receive their orders within 3-5 business days. In conclusion, offers high-quality beauty and personal care products for all skin types and beauty needs. The website provides an excellent user experience with a user-friendly layout, easy navigation, and honest product reviews. While Shiseido's products can be a bit pricier, the investment is worth the quality and efficacy. The loyalty program and occasional discounts and promotions make it a worthwhile shopping experience.