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Introduction is an Indian online shopping platform that caters to women's fashion needs. They offer a wide range of trendy and stylish clothing, shoes, accessories, and beauty products that are affordable and of high quality. Founded in 2012, the company aims to provide fashionable and affordable clothing to young women across India.

Pros and Cons

  • Offers a wide range of trendy and stylish clothing and accessories
  • Affordable pricing
  • Multiple payment options
  • Free shipping over a certain amount
  • Limited selection of items
  • No international shipping
  • Customer service can be slow at times

User Experience has a well-designed website that is easy to navigate. The website is divided into categories, making it easy for users to find the items they need. The website is also mobile-friendly, which means users can shop on the go. The checkout process is straightforward, and users can make payments via multiple payment options.

Pricing and Value for Money offers competitive pricing, and their products offer value for money. They have regular sales and promotions, allowing users to buy products at discounted rates. They also offer free shipping over a certain amount, which is an added bonus.


Some alternate online shopping platforms for women's fashion needs include Jabong, Myntra, Amazon, and Flipkart.

Customer Service has a customer support team that is available via email and phone. The customer service team can be slow at times, and users may need to follow up repeatedly to get their queries resolved.

Product Quality and Selection

The product quality on is decent, and they offer a range of trendy and fashionable clothing items. However, the selection of items is limited, and users may not be able to find what they need.

Website Usability

The website is easy to use and navigate. The search bar is prominently displayed, making it easy for users to find the products they need. The website speed is also fast, ensuring that users do not face any delays while browsing or purchasing products.

Returns and Exchanges has a returns and exchanges policy where users can return or exchange products within a certain time frame. Users need to initiate the return or exchange process online, and customer service will get in touch with them to guide them through the process.

Promotions and Discounts offers regular promotions and discounts, allowing users to buy products at discounted rates. Users can also sign up for their newsletter to receive exclusive promotions and discounts.

Reputation has a decent reputation, and they have been in business for almost a decade. However, there have been some negative reviews regarding their customer service and product quality.

Payment Options offers multiple payment options, including credit cards, debit cards, net banking, Paytm, and Cash on Delivery.

Loyalty Programs does not have a loyalty program in place, which is a downside.

Customer Reviews

Customer reviews on are mixed, with some users praising their products and services while others complain about their customer service and product quality.

Community Involvement does not have any community involvement initiatives in place.

Shipping and Costs offers free shipping over a certain amount, and shipping costs are reasonable. However, they do not offer international shipping, which is a downside for users outside India. In conclusion, is a decent online shopping platform for women's fashion needs. While they have some limitations, such as limited product selection and slow customer service, they offer affordable pricing, decent product quality, and multiple payment options. Users can enjoy free shipping over a certain amount, promotions, and discounts, and an easy-to-use website that works well on mobile devices.

Akshita Ajitsariya Senior Editor

I'm Akshita Ajitsariya, a Master's in English student from the University of Delhi, and I am skilled in proofreading, editing, writing, and research. My passion for books extends beyond just reading them,...