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Introduction is a women's lingerie e-commerce site that offers a variety of lingerie, shapewear, sleepwear, and swimwear products. It was founded in 2015 and has since grown to become one of India's leading online lingerie retailers. Shyaway aims to provide high-quality lingerie that is both comfortable and stylish for the modern-day woman.

Pros and Cons

  • Wide range of products to choose from
  • High-quality products at affordable prices
  • Fast and efficient delivery service
  • Flexible return and exchange policy
  • No physical stores, online-only
  • Limited options for plus-sized women
  • Website can be overwhelming due to the sheer number of products available

User Experience offers a user-friendly interface that is easy to navigate. The website has a clean and modern design, which makes it visually appealing. Customers can search for products based on various criteria such as size, style, color, and price. The website also offers detailed product descriptions and images, which helps customers make informed purchase decisions.

Pricing and Value for Money

Shyaway offers affordable prices for its products, with prices ranging from Rs. 199 to Rs. 5,000. The company also offers frequent discounts and promotions, making it an affordable option for customers looking for high-quality lingerie at reasonable prices.


Some alternatives to include Zivame, Clovia, Pretty Secrets, and La Senza. While these brands offer similar products, stands out due to its wider range of products and competitive pricing.

Customer Service offers excellent customer service, with a dedicated customer support team to assist with any queries or concerns. The company offers various communication channels such as email, phone, and chat support, making it easy for customers to reach out for assistance.

Product Quality and Selection offers high-quality products made of premium materials, ensuring durability and comfort. The company offers a wide range of products, including bras, panties, nightwear, shapewear, and swimwear, catering to different styles and preferences.

Website Usability offers a well-designed website that is easy to use and navigate. The website offers a convenient search function that enables customers to search for products based on specific criteria. Additionally, the website is responsive, allowing customers to access it from various devices without any difficulty.

Returns and Exchanges offers a flexible return and exchange policy, allowing customers to return or exchange products within 15 days of delivery. The company offers free reverse pickups for returns, making the process hassle-free for customers.

Promotions and Discounts offers frequent promotions and discounts, making it an affordable option for customers looking for high-quality lingerie. Customers can sign up for the company's newsletter to receive exclusive discounts and promotions.

Reputation has gained a reputation for its high-quality products, competitive pricing, and excellent customer service. The company has received positive reviews from customers, further emphasizing its credibility and reliability.

Payment Options offers various payment options such as credit/debit cards, net banking, and cash on delivery, making it convenient for customers to make purchases.

Loyalty Programs offers a loyalty program where customers can earn rewards points for purchases, which can be redeemed for discounts on future purchases.

Customer Reviews has received positive reviews from customers, emphasizing its high-quality products and excellent customer service. Customers have praised the company's efficient delivery service and hassle-free returns and exchange policy.

Community Involvement has a blog section on their website where they post articles on topics related to women's health, fashion, and lifestyle, inspiring and empowering their community.

Shipping and Costs offers fast and efficient shipping, delivering products to customers within 2-5 business days. The company also offers free shipping on orders over Rs. 749, making it an affordable option for customers looking for high-quality lingerie.

Akshita Ajitsariya Senior Editor

I'm Akshita Ajitsariya, a Master's in English student from the University of Delhi, and I am skilled in proofreading, editing, writing, and research. My passion for books extends beyond just reading them,...