Users Voice for Smarterkids

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Smarterkids Overall rating
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Review article published on: 15 Nov 2019

Last updated by on 07 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 2 5 5 5 5
Jan 2023 5 5 1.7 5 4.8 3
Feb 2023 5 1 5 1.8 5 5
Mar 2023 5 5 5 5 5 5
Line Chart for Rating of peer stores

Detailed Smarterkids Review by

Introduction is an online store that specializes in educational toys, books, and games for children of all ages. The website features a comprehensive selection of products that help parents and educators support their children's learning and development.

Pros and Cons

  • Well-curated selection of educational products
  • Free shipping on orders over $50
  • Easy-to-use website design makes shopping a breeze
  • Some products are pricey
  • Return and exchange policies are somewhat restrictive

User Experience

The website is designed to be user-friendly and intuitive. Visitors can easily search for products by category, age, or subject matter. The website also makes it easy to compare products and read reviews from other customers.

Pricing and Value for Money offers a broad range of products at varying price points, from affordable activity books to high-end STEM kits. While some products are pricier than comparable items from other online retailers, the site's expert curation and educational focus justify the higher costs.


Other online retailers that specialize in educational toys and games for children include Fat Brain Toys, Learning Express, and MindWare.

Customer Service offers responsive and helpful customer support via email, phone, or live chat. The company also provides detailed product descriptions and reviews to help customers make informed purchase decisions.

Product Quality and Selection

The website features a diverse and carefully curated selection of products from top brands, including Melissa & Doug, Learning Resources, and Thames & Kosmos. Products are generally high-quality and designed to support children's learning and development.

Website Usability

The website is well-organized and user-friendly, with intuitive navigation and clear product categories. Customers can easily search for specific items or browse by age, subject, or brand.

Returns and Exchanges's return and exchange policies are somewhat restrictive compared to other online retailers. Customers must contact customer support within 14 days of receiving their order to initiate a return or exchange, and some items may be subject to restocking fees.

Promotions and Discounts

The website occasionally offers promotions and discounts to customers, including free shipping on orders over $50 and discounts on select products.

Reputation has a positive reputation among both parents and educators for its wide selection of high-quality, educational products.

Payment Options

Customers can pay for their purchases using major credit cards or PayPal.

Loyalty Programs

The website does not currently offer a loyalty program for frequent customers.

Customer Reviews

The website features customer reviews for many products, allowing customers to get a sense of the quality and suitability of items before making a purchase.

Community Involvement is committed to supporting children's education and development by partnering with schools and educational organizations to donate products and resources.

Shipping and Costs

The website offers free standard shipping on orders over $50 within the United States. Expedited shipping options are available for an additional fee.