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Introduction is an online fashion retailer that offers a wide range of trendy clothing, footwear, and accessories for women. Started in 2012, the company aims to provide affordable, high-quality fashion to customers worldwide, with a particular focus on Indian customers. The website boasts clothing, accessories, and footwear that are designed for the modern woman who wants to stay on-trend while staying comfortable.

Pros and Cons

  • Large selection of trendy and fashionable products
  • Affordable prices and value for money
  • Promotions and discounts are regularly available
  • Easy to use website with intuitive navigation
  • Customer service is responsive and helpful
  • Shipping costs can be high for some products
  • Longer delivery times for international orders
  • Limited selection of sizes for certain products

User Experience

The user experience on is very smooth and intuitive. The website is well-designed and easy to use, with intuitive navigation and clear product images. The website is also mobile-responsive, making it easy to shop on the go. The search function makes it easy to find specific products, and the filtering options help users to narrow down their search results efficiently. Additionally, customers can create an account to save products and make it simpler to track their purchases.

Pricing and Value for Money

One of the main selling points of is its affordable prices. The products are reasonably priced and provide great value for money since they are of high quality. The website is also known for its regular promotions, discounts, and sales, making it even more budget-friendly.


Some popular alternatives to include Shein, Forever21, ASOS, and Zara. While all these brands offer trendy and affordable fashion, stands out due to its Indian-centric fashion and extensive range of products.

Customer Service provides exceptional customer service, offering prompt responses to customer queries and concerns. Customers can reach out to the customer support team via phone or email, and the team is responsive and helpful. Customer service agents are knowledgeable about the products and order status, and they can handle any issues that customers may have, making it a positive experience for the customers.

Product Quality and Selection

The website boasts an extensive range of products, including apparel, footwear, and accessories. The products are of good quality and are true to their descriptions. However, some products may have limited size options, which could be a disadvantage for some customers.

Website Usability has an easy-to-use website with a user-friendly interface. The website is also visually appealing, with excellent product images that make it easier for customers to make informed purchases. The search function is quick and easy to use, and the filtering options help users to narrow down their search results efficiently.

Returns and Exchanges offers easy returns and exchanges, with a simple process for returning products. Customers can apply for return or exchange within 14 days of delivery if an order is incorrect or flawed. The website also provides a tracking feature so that customers can track the status of their return or exchange.

Promotions and Discounts provides plenty of promotions and discounts, with regular sales and discounts on various products. The website also provides referral discounts by referring the website to friends and social network followers.

Reputation has a good reputation for providing affordable and trendy fashion to customers worldwide. The website has received positive reviews and feedback from customers, with many preferring the Indian-centric fashion available on the website.

Payment Options

The website has various payment options available, including debit card, credit card, net banking, UPI, Wallet, and Cash on Delivery. This provides customers with many options, making it easier for them to transact securely.

Loyalty Programs does not have a loyalty program, but it offers incentives for customers to refer friends and follow the brand on social media platforms.

Customer Reviews

Customers report a positive experience shopping on, with many expressing their satisfaction with the quality of products, customer service, and pricing.

Community Involvement regularly involves itself in community initiatives, and it has a dedicated section on its website highlighting the brand's social and environmental responsibility initiatives.

Shipping and Costs is known for having reasonable shipping costs for domestic customers. However, international shipping can be quite expensive, and delivery times may be longer due to customs clearance.


In summary, is an excellent website for customers who are looking for an affordable yet trendy collection of apparel, footwear, and accessories. With a user-friendly interface, excellent customer service, and a wide range of products, the website provides an exceptional shopping experience for customers.

Vrushali Rakhunde Senior Content Editor

Hello, I am Vrushali Rakhunde, a news editor and reporter at Askemoffers. With a passion for creating compelling content, I have gained extensive experience in various writing roles. I worked as a Copywriter...