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15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Review article published on: 18 Jun 2019

Last updated by on 11 Mar 2023

"Hi All, I am Simmi Joseph from New Delhi, and working as a content writer with"
Dec 2022 5 5 5 5 5 5
Jan 2023 5 5 1.3 4.6 5 4.8
Feb 2023 5 5 5 5 1.8 5
Mar 2023 5 5 5 5 5 5
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Detailed Sukkhi Review by

Introduction is an online store offering a wide range of affordable fashion jewelry, accessories, and traditional Indian wear. Launched in 2012, the website has since become a popular destination for shoppers looking for high-quality and trendy products at reasonable prices.

Pros and Cons

  • Wide selection of jewelry, accessories, and traditional wear
  • Affordable pricing
  • Free shipping on orders over Rs. 500
  • Easy returns and exchanges
  • Loyalty program for frequent customers
  • No cash on delivery option
  • Limited product warranty

User Experience

The website has a user-friendly interface, making it easy for customers to browse and find products. The site's search function is also efficient, with results appearing quickly. Users can create an account to save their favorite products, view order history, and track shipments.

Pricing and Value for Money offers affordable prices for its products, making it an excellent option for those looking for stylish accessories without breaking the bank. Compared to other similar online stores,'s prices are lower, and the quality of products is high.


Some alternatives to include:
  • Voylla
  • Limeroad
  • Jabong

Customer Service offers excellent customer service, with a dedicated helpline for customers to call with any queries. The website also has an efficient email response system, with queries being resolved promptly.

Product Quality and Selection has a vast selection of high-quality fashion jewelry, accessories, and traditional wear. The website offers various styles, including ethnic, contemporary, and fusion. The products are made with premium materials and are designed to last.

Website Usability

The website is easy to navigate, with clear categories to help users find what they are looking for. The site's design is modern and uncluttered, making it visually appealing.

Returns and Exchanges offers easy returns and exchanges, with a 7-day return policy for products bought on the website. Customers can initiate a return or exchange by contacting customer support. The company also offers a 15-day exchange policy for defective products.

Promotions and Discounts regularly offers promotions and discounts on its products, with some discounts up to 50% off. There are also occasional site-wide sales and clearance events. Customers can sign up for the website's email newsletters to stay informed of upcoming promotions and discounts.

Reputation has a solid reputation for providing high-quality products at affordable prices. The website has received positive reviews from customers, with many praising the company's customer service and product quality.

Payment Options accepts various payment options, including credit cards, debit cards, net banking, and online wallets. Unfortunately, there is no cash on delivery option.

Loyalty Programs has a loyalty program for frequent customers, offering discounts and other perks. Customers earn points for every purchase made on the website, and these points can be redeemed for discounts on future purchases.

Customer Reviews

Customer reviews of are generally positive, with most praising the quality of products and customer service. Some customers have reported issues with delivery times and product warranties, but these are minor complaints.

Community Involvement actively engages with its customers through social media, with a strong presence on Facebook, Twitter, and Instagram. The website also has a blog where customers can read about the latest trends and fashion tips.

Shipping and Costs offers free shipping on orders over Rs. 500. For orders below this amount, there is a flat shipping rate of Rs. 50. The website ships products to all locations in India. Delivery times vary depending on the location, with most orders delivered within 3-5 business days. Express delivery options are also available at an additional cost.

Conclusion is an excellent option for those looking for high-quality fashion jewelry, accessories, and traditional Indian wear at affordable prices. The website offers a broad selection of products, excellent customer service, and easy returns and exchanges. While there are some minor drawbacks, such as no cash on delivery option and limited product warranties, these do not detract significantly from the overall shopping experience.