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Target Optical is a subsidiary of Target Corporation, a renowned American retail company. It offers a wide range of eyeglasses, contact lenses, sunglasses, and eye care accessories for men, women, and children. The website allows customers to purchase eyewear from the comfort of their homes, with delivery options to their doorsteps.

Pros and Cons

  • Wide variety of eyewear products
  • Free shipping for orders above $35
  • Competitive prices
  • Free returns and exchanges within 90 days
  • Limited promotions and discounts
  • Customer service can be slow at times

User Experience

Target Optical's website has a user-friendly interface, making it easy to find and purchase products. Customers can filter products by various criteria like price, brand, frame shape, and more. The website also offers a virtual try-on tool that allows customers to virtually try on glasses before purchasing.

Pricing and Value for Money

Target Optical offers competitive prices compared to other online eyewear retailers. The website currently offers discounts on selected items, saving customers up to 20%. The website also offers affordable lenses, with prices starting at $50.


Some other online eyewear retailers that offer similar products and services include Warby Parker, Zenni Optical, and GlassesUSA.

Customer Service

Target Optical's customer service team is available to answer any questions or concerns customers may have via phone or email. However, response times can be slow at times.

Product Quality and Selection

Target Optical offers a wide range of high-quality eyewear products from top brands like Ray-Ban, Oakley, and more. Products are durable, stylish and available in different colors and sizes. Target Optical also offers a variety of lenses, including polycarbonate, high-index, and progressive lenses.

Website Usability

The website is well-organized and easy to navigate. Customers can easily filter products by price, shape, color, brand, or material. The virtual try-on tool is an added advantage, and the checkout process is fast and hassle-free.

Returns and Exchanges

Target Optical offers free returns and exchanges within 90 days of purchase. Customers can return or exchange products in-store or via mail.

Promotions and Discounts

Target Optical offers occasional discounts and promotions on selected items. Currently, the website offers a 20% discount on selected items.


Target Optical has a good reputation in the eyewear industry, known for offering high-quality products and excellent customer service. The company also has an A+ rating with the Better Business Bureau.

Payment Options

Target Optical accepts major credit cards like Visa, Mastercard, American Express, and Discover. The website also accepts Target gift cards and PayPal.

Loyalty Programs

Target Optical does not currently offer a loyalty program or rewards program for its customers.

Customer Reviews

Target Optical has generally positive customer reviews, with customers praising the wide range of eyewear products, competitive pricing, and fast delivery. However, some customers have complained about slow customer service and delays in receiving their orders.

Community Involvement

Target Corporation, the parent company of Target Optical, is known for its extensive community involvement efforts, including donating to charitable organizations and community development programs.

Shipping and Costs

Target Optical offers free standard shipping on all orders above $35. Customers can also opt for expedited shipping for an additional fee. The company also ships to APO/FPO/DPO addresses and internationally for an additional charge. Standard shipping typically takes 5-7 business days. In conclusion, Target Optical's website is a great platform to purchase high-quality eyewear products. It offers excellent value for money, a wide range of products, and hassle-free returns and exchanges. The website's user-friendly interface and virtual try-on tool make it easy to select the right eyewear products. Although customer service can be slow at times, Target Optical's positive reputation and good customer reviews make it a reliable choice for eyewear purchases.

Jini Jain Senior News Reporter

Hi, I'm Jini Reddy, an award-winning author and journalist from London. I'm best known for my two non-fiction books, Wanderland and Wild Times, both of which have received critical acclaim. Wanderland,...