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Introduction is an Indian online store that specializes in selling merchandise related to pop culture, including movies, TV shows, comics, music, sports, and more. Established in 2013, the company claims to bring the best selection of designs and products in the country. The brand has gained a following among young people who are passionate about expressing their love for pop culture icons and unique fashion statements.

Pros and Cons

  • Unique designs: The Souled Store offers a wide selection of designs that you won't find anywhere else.
  • High-quality products: The products are made of excellent quality, making them durable and long-lasting.
  • Community involvement: The brand regularly involves its followers in their design and product selection.
  • Fast and reliable shipping: The company's shipping is generally quick and reliable.
  • Expensive pricing: The Souled Store's products are a bit on the expensive side.
  • Limited variety: Though the site covers several pop culture themes, some sections feel a bit sparse, and the selection of products is limited to merchandise such as T-shirts, badges, mugs and posters.
  • Customer service issues: A few customers have reported unsatisfactory customer service experiences.

User Experience

Navigating the website is easy, and the search bar allows you to search for items of interest. The product photos are clear, and zooming in for a more detailed view of the products is available. The site is mobile-friendly and easy to use on a tablet or smartphone. Additionally, the company's active social media presence makes it easy for customers to stay updated on new collections and promotions.

Pricing and Value for Money

As mentioned earlier, the products on are a bit on the expensive side. However, the quality stands out and offers value for money to customers looking for durable and unique items. The company offers attractive shipping and payment options from time to time, making the items more affordable.


Some of the online stores offering similar pop culture merchandise includes Redbubble, Fandom Collective, Superhero Toystore, and The Comic Factory.

Customer Service

Some customers have given feedback on poor customer service in the past. However, most customers appreciate the company's quick responses, and customer care team is available via WhatsApp, phone or email.

Product Quality and Selection

The quality of the products on the Souled Store is fantastic, with materials that are long-lasting and well-made. The designs are fresh and vast, and the site has something for everyone from music lovers to movie buffs, and everything in between. The site may face criticism for limited varieties of products and only offering merchandise such as T-shirts, badges, posters and mugs.

Website Usability

The website is user-friendly and easy to navigate, with clear categories and subcategories. The site's interface is sleek, modern and engaging.

Returns and Exchanges

The Souled Store has an easy returns policy, and the site includes a clearly laid out FAQ section to answer many of the questions that one might have. The company offers a "no-questions-asked" replacement policy for damaged or defective products and accepts returns and exchanges within 15 days of delivery.

Promotions and Discounts

The Souled Store frequently runs promotions and discounts, especially during the festive season or the launch of new movies or sports season. These promotions generally offer free shipping, discounted prices or a free gift with purchase.


The Souled Store has a solid reputation amongst its followers as a reliable source of unique and quality pop-culture merchandise. The company has over the years established a loyal customer base that is growing, thanks to the exciting range of products and engaging design collaborations.

Payment Options

The site accepts various payment options, including online banking, credit/debit card, wallets, and UPIs. It makes payments straightforward and comfortable for customers.

Loyalty Programs

The Souled Store has an impressive loyalty program that rewards customers with unique deals, early access to sales, and exclusive merchandise. Customers can earn points by making purchases, sharing the website with friends, or following on social media.

Customer Reviews

The Souled Store has an excellent customer review section on its website, which allows customers to rate and review the purchases. Customers generally appreciate the quality and unique designs offered by the Souled Store.

Community Involvement

The Souled Store regularly involves its followers in product design and selection, without compromising the quality and variety of their merchandise. The company has an active social media presence, engaging followers on all platforms with quizzes, games and giveaways.

Shipping and Costs

The Souled Store aims to delivers an exceptional and satisfactory delivery experience. Shipping is usually quick and reliable, with customers able to track their orders using the website's tracking feature. The shipping cost depends on the order value and delivery location, and the company regularly runs discount promotions on delivery charges.


The Souled Store is a top online destination for fans of pop culture merchandise. The site established its brand for being unique and offering high-quality products with impressive service. The site’s user-friendly design, fast shipping, and unique designs make shopping here an overall good experience. Though the site has some cons, such as limited product options and expensive pricing, it still makes it to the top of the list offering excellent, authentic products to a highly engaged audience.

Jini Jain Senior News Reporter

Hi, I'm Jini Reddy, an award-winning author and journalist from London. I'm best known for my two non-fiction books, Wanderland and Wild Times, both of which have received critical acclaim. Wanderland,...