Introduction
Under Armour is a popular sportswear brand that launched its e-commerce website, underarmour.com, in 2000. It sells a range of products like athletic wear, shoes, and accessories for men, women, and children. The brand is known for its innovative design and high-quality products that cater to various activities.
Pros
Under Armour has a vast collection of products that cater to different sports and activities, making it a one-stop-shop for customers. The website offers free shipping on all orders over $60, and customers can also enjoy free returns within 60 days of purchase. The website is user-friendly and offers a clean and organized interface for customers to navigate through. Customers can also access customer reviews to help them make informed purchase decisions.
Cons
One of the drawbacks of underarmour.com is its pricing. The brand's products are relatively expensive compared to its competitors, which may not be affordable for everyone. The website's search function could be improved as it does not provide filtering options for specific product features.
User Experience
Under Armour offers a seamless and hassle-free shopping experience for its customers. The website is well-organized and categorizes products for easy access. Customers can add items to their cart and checkout within a few clicks. The checkout process is secure, and the brand offers various payment options, including credit card and PayPal.
Pricing and Value for Money
Under Armour offers premium products that come with a hefty price tag. While the brand's products are known for their high-quality and innovative design, customers may find them too expensive for their budget. However, the website's frequent sales and discounts offer customers a chance to purchase the brand's products at a more affordable price.
Alternatives
Under Armour's main competitors include Nike, Adidas, and Puma. These brands offer similar products and compete with Under Armour in the athletic wear and sports accessories market. While each brand has its unique selling points and pricing, customers may find it helpful to compare products across these brands before making a purchase.
Customer Service
Under Armour's customer service team is responsive and helpful. Customers can reach the support team through email or phone, and the brand offers a live chat feature for customers to get quick assistance. The brand also has a comprehensive FAQ section that answers common questions related to purchasing, shipping, and returns.
Product Quality and Selection
Under Armour offers high-quality products that cater to various sports and activities. The brand's products are known for their innovative design, durability, and performance. Customers can shop for athletic wear, shoes, and accessories for men, women, and children. The website also offers products for various weather conditions, like cold weather and rain.
Website Usability
Underarmour.com offers a clean and straightforward design that customers can navigate with ease. The website categorizes products for easy access, and customers can filter products by size, color, and price range. The website also offers a comprehensive search function that displays relevant products based on keywords.
Returns and Exchanges
Under Armour offers free returns within 60 days of purchase. Customers can return products via mail, or they can visit an Under Armour outlet store to return their items. The brand's return policy is customer-friendly and ensures that customers are satisfied with their purchase.
Promotions and Discounts
Under Armour offers frequent sales and discounts, and customers can sign up for the brand's newsletter for exclusive offers and product updates. The website also offers a student discount program that provides a 10% discount to eligible students.
Reputation
Under Armour is a reputable brand in the sportswear industry, known for its innovative design and high-quality products. The brand has received positive reviews from customers and industry experts, and it continues to innovate and evolve its products to cater to the latest trends and customer needs.
Payment Options
Under Armour offers various payment options, including credit card and PayPal. Customers can also pay through Visa Checkout or Apple Pay, making the checkout process more accessible and convenient for customers.
Loyalty Programs
Under Armour offers a loyalty program called UA Plus, where customers can earn points for purchases and product reviews. Customers can redeem their points for discounts, free shipping, and exclusive products.
Customer Reviews
Under Armour encourages customer reviews on its website and displays them below each product. Customers can see honest feedback from other customers, helping them make informed purchase decisions.
Community Involvement
Under Armour supports athletic communities worldwide and sponsors various events and sports teams. The brand also has a charitable arm called the UA Freedom initiative, which supports veterans, active duty military personnel, and first responders.
Shipping and Costs
Under Armour offers free ground shipping on all orders over $60, and customers can also opt for expedited shipping at a additional cost. The brand ships domestically and internationally, and customers can track their shipment through their website.
