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Introduction is an Indian furniture e-commerce platform that specializes in high-quality, handcrafted furniture made from sustainable materials such as solid wood. The company was founded in 2015 and has since expanded to deliver its products to more than 500 cities across the country. focuses on providing its customers with personalized, stylish and functional furniture that showcase the Indian craftsmanship.

Pros and Cons

Pros: - Wide range of furniture designs on offer - High-quality craftsmanship and materials - Wide range of customization options available - Affordable pricing for premium products Cons: - Limited availability of some products in certain regions - Shipping times can be long for some products - Not all products have reviews available on the website

User Experience

The website is easy to navigate and has a clean layout that doesn't overwhelm users. The homepage is visually appealing and helps users easily find their way to the different categories of furniture they are interested in. The website also offers a wide range of customization options to help users personalize their orders to their liking.

Pricing and Value for Money

The prices for the furniture on are affordable when compared to other premium furniture brands in India. The company also offers regular discounts and promotions to help users save even more money. The value for money is high since customers get high-quality, handcrafted furniture that is built to last.


Some alternative furniture e-commerce platforms in India include Pepperfry, Urban Ladder, and Evok. However, stands out due to its focus on high-quality, handcrafted furniture made from sustainable materials.

Customer Service offers excellent support to its customers via phone, email, or chat. The company's representatives are helpful and responsive, and they work towards resolving any queries or complaints that customers may have.

Product Quality and Selection

The quality of the furniture on is outstanding due to the use of premium materials and handcrafted techniques. The company has a wide range of furniture designs to choose from, with a strong focus on customization options. The selection includes categories such as sofas, beds, dining tables, and TV units.

Website Usability

The website is easy to use and responsive. The navigation is straightforward, and users can easily find what they are looking for. The website also offers helpful product pages that provide detailed descriptions, specifications, and images.

Returns and Exchanges has a flexible returns and exchanges policy that allows customers to return or exchange their products within seven days of delivery. The company does not charge any restocking fees for returning products, and customers can opt for a full refund or store credit.

Promotions and Discounts offers regular discounts and promotions on its products via its website, newsletters, and social media channels. Customers can take advantage of these offers to save money on their orders.

Reputation has built an excellent reputation for itself as a reliable and high-quality furniture e-commerce platform in India. The company is known for its customer-centric approach and focus on sustainability.

Payment Options accepts a wide range of payment options including credit and debit cards, net banking, UPI, and Cash on Delivery. The company also offers EMIs and other financing options for certain products.

Loyalty Programs does not currently offer any loyalty programs or rewards programs for its customers.

Customer Reviews

The customer reviews available on are generally positive, with customers praising the quality of the furniture and the helpfulness of the customer support team.

Community Involvement focuses on sustainability and environmental responsibility by sourcing its materials from sustainable sources and supporting local craftsmen. The company also donates a portion of its profits to environmental causes.

Shipping and Costs offers free shipping on all orders except for some products that require additional shipping charges due to their size and weight. The shipping times vary depending on the product and location but typically take between two to four weeks.

Simmi Joseph Senior Content Editor

Hi, I'm Simmi Joseph, a seasoned Content Marketing professional based in Mumbai, Maharashtra, India. With a wealth of experience in B2B client management, editorial calendar creation, and team management,...