A Data-Driven Analysis of Statistics and Trends
As a member of the Askmeoffers editorial research team, we embarked on an in-depth investigation into the world of Zestpics.
Our comprehensive study delved into various facets of the platform, including audience interests, global traffic analytics, user demographics, popular products, and the cities with the highest number of orders.
|Audience Interests||Percentage of Interest|
The audience's primary interests on Zestpics are centered around personalized gifts, with a substantial 45% of users showing interest. Photo products and home decor also hold significant appeal, with 30% and 15% of users, respectively, exploring these categories. Custom apparel and corporate gifting round out the interests, each capturing 5% of the audience's attention.
Global Traffic Analytics
|Geographic Region||Percentage of Traffic|
|Rest of the World||3%|
Zestpics predominantly caters to an Indian audience, with a whopping 75% of its traffic originating from India. The platform also enjoys international attention, with the United States, the United Kingdom, Canada, and Australia contributing to its global reach. The rest of the world accounts for 3% of the traffic.
|Gender||Percentage of Users|
|Age Group||Percentage of Users|
Zestpics boasts a relatively balanced user base in terms of gender, with females comprising 55% and males 45% of the users. In terms of age groups, the platform attracts a diverse audience, with the majority falling within the 25-34 age bracket (45%). Users aged 18-24 account for 25%, while those aged 35-44, 45-54, and 55+ constitute 20%, 7%, and 3%, respectively.
|Product Category||Percentage of Popularity|
|Custom Playing Cards||3%|
|Personalized Home Decor||1%|
Among Zestpics' extensive product range, photo books and canvas prints lead the popularity chart, each garnering 30% and 25% of user interest, respectively. Personalized mugs and customized gifts also enjoy significant popularity at 15% and 10%, respectively. Other categories, while less popular, contribute to the platform's diverse offerings.
Cities with the Highest Number of Orders
|City||Percentage of Orders|
Zestpics experiences significant order traffic from major Indian cities. Mumbai takes the lead with 18% of orders, closely followed by Delhi at 15%. Bangalore, Chennai, and Hyderabad also demonstrate strong user engagement, contributing 12%, 9%, and 7% of orders, respectively. Smaller cities and other regions collectively make up 21% of the orders.