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Category: Men’s Casual Shoes
Buying Guide for Men’s Casual Shoes
When buying men’s casual shoes, there are several factors to consider to ensure that you get the right product for your needs and preferences. Here’s a table outlining some of the top brands and budget options for men’s casual shoes:
Brand | Description | Price Range |
---|---|---|
Bata | A popular Indian brand that offers a wide range of affordable men’s casual shoes, including sneakers, loafers, and sandals. | Rs. 599 – Rs. 3,999 |
Paragon | Another popular Indian brand that offers affordable and comfortable men’s casual shoes with a focus on durability and quality. | Rs. 699 – Rs. 2,499 |
Woodland | A well-known Indian brand that offers rugged and durable men’s casual shoes, perfect for outdoor activities. | Rs. 1,499 – Rs. 5,999 |
Nike | A leading international brand that offers stylish and high-performance men’s casual shoes, often with innovative technologies like air-cushioned soles. | $50 – $200 |
Adidas | Another popular international brand that offers trendy and stylish men’s casual shoes, often with a focus on sustainability and eco-friendliness. | $50 – $150 |
Skechers | An American brand that offers comfortable and innovative men’s casual shoes, often with memory foam cushioning and flexible soles. | $50 – $150 |
Clarks | A British brand that offers classic and timeless men’s casual shoes, often with a focus on comfort and support. | $50 – $200 |
Puma | A German brand that offers trendy and fashionable men’s casual shoes, often with a focus on streetwear and sportswear. | $50 – $150 |
When choosing men’s casual shoes, consider factors such as style, comfort, fit, and durability. Think about what activities you’ll be using the shoes for, and choose a brand and style that meets those needs. It’s also important to consider the price range that works for your budget.
Men’s Casual Shoes Product Comparison
Brand | Product Name | Features | Price Range (INR) | Rating |
---|---|---|---|---|
Adidas | Adidas Advantage | Leather upper, Cloudfoam memory sockliner, Rubber sole | 2,500 – 6,000 | 4.5/5 |
Nike | Nike Court Royale | Leather upper, Phylon midsole, Rubber outsole | 3,000 – 7,000 | 4.4/5 |
Puma | Puma Smash V2 | Leather upper, Cushioned insole, Rubber outsole | 2,000 – 5,000 | 4.3/5 |
Skechers | Skechers Go Walk 5 | Mesh upper, Ultra GO cushioning, Air Cooled Goga Mat insole | 3,500 – 7,000 | 4.5/5 |
Bata | Bata Chilai | Synthetic leather upper, Cushioned insole, Rubber outsole | 1,000 – 2,000 | 4.2/5 |
Woodland | Woodland Camel | Leather upper, Cushioned insole, Rubber outsole | 2,500 – 5,000 | 4.1/5 |
Sparx | Sparx Sd0323g | Canvas upper, Cushioned insole, Rubber outsole | 500 – 1,500 | 4.0/5 |
Converse | Converse Chuck Taylor All Star | Canvas upper, OrthoLite insole, Rubber outsole | 2,500 – 5,000 | 4.6/5 |
Vans | Vans Authentic | Canvas upper, Vulcanized construction, Waffle outsole | 2,000 – 4,000 | 4.4/5 |
Fila | Fila Disruptor | Leather upper, EVA midsole, Rubber outsole | 3,000 – 6,000 | 4.3/5 |
Red Tape | Red Tape RSO1021 | Leather upper, Cushioned insole, TPR outsole | 1,500 – 3,500 | 4.1/5 |
Note: Prices may vary depending on the retailer and location.
As seen in the table above, Adidas Advantage, Nike Court Royale, and Skechers Go Walk 5 are some of the top-rated men’s casual shoes, with a rating of 4.5/5. These shoes are all known for their comfortable features, such as memory foam and air-cooled cushioning. However, they are also on the higher end of the price range, with prices ranging from 2,500 to 7,000 INR.
For more affordable options, Sparx Sd0323g, Bata Chilai, and Red Tape RSO1021 are all priced at under 2,000 INR, with ratings above 4.0/5. These shoes are known for their stylish design and comfortable features such as cushioned insoles.
In terms of international brands, Converse Chuck Taylor All Star and Vans Authentic are popular choices for men’s casual shoes. They both have a rating above 4.4/5 and are priced at 2,000 to 5,000 INR. These shoes are known for their classic design and durable construction.
Men’s Casual Shoes for Every Budget
Affordable Men’s Casual Shoes (Under 2,000 INR)
Brand | Product Name | Price Range (INR) |
---|---|---|
Sparx | Sparx Sd0323g | 500 – 1,500 |
Bata | Bata Chilai | 1,000 – 2,000 |
Red Tape | Red Tape RSO1021 | 1,500 – 3,500 |
Mid-Range Men’s Casual Shoes (2,000 – 5,000 INR)
Brand | Product Name | Price Range (INR) |
---|---|---|
Adidas | Adidas Advantage | 2,500 – 6,000 |
Nike | Nike Court Royale | 3,000 – 7,000 |
Puma | Puma Smash V2 | 2,000 – 5,000 |
Woodland | Woodland Camel | 2,500 – 5,000 |
Converse | Converse Chuck Taylor All Star | 2,500 – 5,000 |
Vans | Vans Authentic | 2,000 – 4,000 |
Fila | Fila Disruptor | 3,000 – 6,000 |
High-End Men’s Casual Shoes (Over 5,000 INR)
Brand | Product Name | Price Range (INR) |
---|---|---|
Adidas | Adidas Originals Superstar | 7,000 – 10,000 |
Nike | Nike Air Force 1 | 6,000 – 12,000 |
Puma | Puma Rs-x3 | 5,000 – 9,000 |
Skechers | Skechers Elite Flex | 6,000 – 8,000 |
Clarks | Clarks Originals Desert Boot | 8,000 – 12,000 |
Hush Puppies | Hush Puppies Benson Rigby Ice | 7,000 – 10,000 |
Note: Prices may vary depending on the retailer and location.
As seen in the tables above, there are a variety of men’s casual shoes available for every budget. For those on a tighter budget, Sparx Sd0323g, Bata Chilai, and Red Tape RSO1021 are all affordable options with prices under 2,000 INR. These shoes are known for their stylish design and comfortable features such as cushioned insoles.
For mid-range options, Adidas Advantage, Nike Court Royale, Puma Smash V2, Woodland Camel, Converse Chuck Taylor All Star, Vans Authentic, and Fila Disruptor are all popular choices, with prices ranging from 2,000 to 5,000 INR. These shoes are known for their comfortable features such as memory foam and air-cooled cushioning, as well as their stylish designs.
For those looking to invest in high-end men’s casual shoes, Adidas Originals Superstar, Nike Air Force 1, Puma Rs-x3, Skechers Elite Flex, Clarks Originals Desert Boot, and Hush Puppies Benson Rigby Ice are all premium options, with prices ranging from 5,000 to over 12,000 INR. These shoes are known for their high-quality materials, durability, and stylish designs.
Competitive Landscape Analysis of Men’s Casual Shoes
Major Players
Brand | Description | Strengths | Weaknesses | Opportunities | Threats |
---|---|---|---|---|---|
Adidas | Adidas offers a wide range of casual shoes for men that are stylish and comfortable. | Strong brand image, innovative designs, wide range of materials | Higher price point, competition from other major players | Expansion into emerging markets, increasing demand for eco-friendly products | Rising costs of raw materials, economic downturns affecting consumer spending |
Nike | Nike is known for its high-quality sports shoes, but they also offer a great range of casual shoes for men. | Strong brand image, innovative designs, sustainable practices | Higher price point, competition from other major players | Expansion into emerging markets, increased focus on sustainable practices | Rising costs of raw materials, economic downturns affecting consumer spending |
Puma | Puma offers a great range of casual shoes for men that are both stylish and comfortable. | Strong brand image, affordable pricing, wide range of materials | Limited brand recognition compared to Adidas and Nike | Expansion into emerging markets, increasing demand for eco-friendly products | Rising costs of raw materials, economic downturns affecting consumer spending |
Skechers | Skechers offers a wide range of casual shoes for men that are both stylish and comfortable. | Wide range of styles and materials, affordable pricing | Limited brand recognition compared to Adidas and Nike | Expansion into emerging markets, increased focus on sustainability | Rising costs of raw materials, economic downturns affecting consumer spending |
Bata | Bata is a popular Indian brand that offers a wide range of casual shoes for men. | Affordable pricing, strong brand recognition in India | Limited international presence compared to other major players | Expansion into emerging markets, increased focus on online sales | Economic downturns affecting consumer spending |
Woodland | Woodland is another popular Indian brand that offers a range of casual shoes for men. | Strong brand recognition in India, durable construction | Limited international presence compared to other major players | Expansion into emerging markets, increased focus on sustainability | Economic downturns affecting consumer spending |
Latest Trends and Innovations in the Men’s Casual Shoes Market
- Sustainable materials – Many brands are now using sustainable materials such as recycled plastics and organic cotton to make their shoes. For example, Adidas has launched a range of shoes made from recycled ocean plastics, and Indian brand Paragon has launched shoes made from recycled rubber.
- Bold colors and patterns – Bold and bright colors, as well as patterns, are becoming increasingly popular in men’s casual shoes. Brands like Nike and Puma are leading the way with their bright and colorful designs.
- Slip-on shoes – Slip-on shoes are gaining popularity among men who are looking for a more comfortable and convenient shoe option. Brands like Skechers and Clarks are offering a range of stylish slip-on shoes for men.
- Hybrid designs – Brands are experimenting with hybrid designs that combine the comfort of a sneaker with the style of a dress shoe. For example, Indian brand Red Chief has launched a range of hybrid shoes that combine the comfort of a sneaker with the style of a leather shoe.
- Sustainable production practices – Brands are not only using sustainable materials but also adopting sustainable production practices. For example, Nike has launched a program called “Move to Zero” which aims to eliminate waste and carbon emissions from its production process.
- Lightweight and breathable materials – Men’s casual shoes are increasingly being made with lightweight and breathable materials, such as mesh and knitted fabrics. Brands like Adidas and Skechers are offering shoes with breathable uppers to keep feet cool and dry.
- Smart features – Some brands are incorporating smart features into their casual shoes, such as fitness tracking and step counting. For example, Indian brand Ducati has launched a range of smart casual shoes that can track fitness data and connect to a mobile app.
Men’s Casual Shoes for Different Age Groups and Preferences
Casual Shoes for Kids
Brand | Product Name | Description | Price Range (INR) |
---|---|---|---|
Adidas | Adidas Duramo 9 | Comfortable fit, durable construction, stylish design | 2,000 – 3,500 |
Nike | Nike Revolution 5 | Lightweight construction, cushioned insole, breathable upper | 2,500 – 4,000 |
Puma | Puma Cabana Racer | Retro design, cushioned insole, durable outsole | 1,500 – 3,000 |
Bata | Bata Power | Sporty design, cushioned insole, durable construction | 1,000 – 2,000 |
Casual Shoes for Teens and Young Adults
Brand | Product Name | Description | Price Range (INR) |
---|---|---|---|
Adidas | Adidas Originals Superstar | Classic design, comfortable fit, durable construction | 7,000 – 10,000 |
Nike | Nike Air Max 270 React | Lightweight construction, comfortable fit, modern design | 9,000 – 12,000 |
Puma | Puma RS-X3 | Chunky design, comfortable fit, trendy look | 5,000 – 9,000 |
Skechers | Skechers D’Lites | Chunky design, cushioned insole, durable construction | 4,000 – 7,000 |
Red Tape | Red Tape RSO1021 | Stylish design, cushioned insole, durable outsole | 1,500 – 3,500 |
Casual Shoes for Adults
Brand | Product Name | Description | Price Range (INR) |
---|---|---|---|
Adidas | Adidas Advantage | Leather upper, cloudfoam memory sockliner, rubber sole | 2,500 – 6,000 |
Nike | Nike Court Royale | Leather upper, phylon midsole, rubber outsole | 3,000 – 7,000 |
Puma | Puma Smash V2 | Leather upper, cushioned insole, rubber outsole | 2,000 – 5,000 |
Woodland | Woodland Camel | Leather upper, cushioned insole, rubber outsole | 2,500 – 5,000 |
Bata | Bata Chilai | Synthetic leather upper, cushioned insole, rubber outsole | 1,000 – 2,000 |
Casual Shoes for Seniors
Brand | Product Name | Description | Price Range (INR) |
---|---|---|---|
Clarks | Clarks Unstructured Un Ramble Step | Leather upper, removable insole, rubber outsole | 7,000 – 10,000 |
Hush Puppies | Hush Puppies Benson Rigby Ice | Leather upper, cushioned insole, durable outsole | 7,000 – 10,000 |
Skechers | Skechers Elite Flex | Mesh upper, memory foam insole, flexible outsole | 6,000 – 8,000 |
Red Chief | Red Chief RC3611 | Leather upper, cushioned insole, durable outsole | 3,000 – 5,000 |
Liberty | Liberty Gliders Urban | Leather upper, cushioned insole, durable outsole | 1,500 – 3,000 |
Expert Reviews and Ratings for Men’s Casual Shoes
- Adidas Originals Superstar – This classic shoe has been around since the 1970s and is still popular today. It features a leather upper, rubber outsole, and signature shell toe design. Experts praise its stylish design and durable construction. Rating: 4.5/5
- Nike Air Max 270 React – This modern shoe features a lightweight construction, comfortable fit, and a unique design that combines Nike’s Air Max technology with React foam. Experts praise its comfortable fit and trendy design. Rating: 4/5
- Puma RS-X3 – This chunky shoe features a retro design that is currently trending in the market. It has a comfortable fit and cushioned insole, making it a great choice for everyday wear. Experts praise its unique design and comfort. Rating: 4/5
- Skechers D’Lites – This chunky shoe is a great choice for those looking for a comfortable and stylish shoe. It features a cushioned insole, durable construction, and a trendy design. Experts praise its comfort and unique style. Rating: 4.5/5
- Woodland Camel – This Indian brand offers a range of men’s casual shoes that are perfect for outdoor activities. The Camel shoe features a leather upper, cushioned insole, and durable outsole, making it a great choice for hiking and other outdoor activities. Experts praise its durability and comfort. Rating: 4/5
- Clarks Unstructured Un Ramble Step – This shoe from Clarks is a great choice for seniors who are looking for a comfortable and supportive shoe. It features a leather upper, removable insole, and rubber outsole. Experts praise its comfortable fit and support for the feet. Rating: 4.5/5
- Hush Puppies Benson Rigby Ice – This shoe from Hush Puppies is a great choice for seniors who are looking for a shoe that is both comfortable and stylish. It features a leather upper, cushioned insole, and durable outsole. Experts praise its stylish design and comfortable fit. Rating: 4/5
Sustainability and Corporate Social Responsibility in Men’s Casual Shoes
- Use sustainable materials – Companies can use sustainable materials such as organic cotton, recycled plastics, and natural rubber to reduce their environmental impact. For example, Indian brand Paragon has launched shoes made from recycled rubber, while international brands like Adidas and Nike have launched shoes made from recycled ocean plastics.
- Adopt sustainable production practices – Companies can adopt sustainable production practices such as reducing waste and water usage, using renewable energy sources, and reducing their carbon emissions. For example, Nike has launched a program called “Move to Zero” which aims to eliminate waste and carbon emissions from its production process.
- Support fair labor practices – Companies can support fair labor practices by ensuring that their workers are paid a fair wage and provided with safe working conditions. For example, Indian brand Bata has implemented a number of initiatives to improve working conditions for its factory workers, while international brands like Nike and Adidas have launched programs to promote fair labor practices throughout their supply chains.
- Donate to social causes – Companies can donate a portion of their profits to social causes such as education and healthcare. For example, Indian brand Woodland has launched a program called “Proplanet” which donates a portion of its profits to environmental and social causes.
- Promote transparency – Companies can promote transparency by providing information about their sustainability and corporate social responsibility practices. For example, international brand Puma publishes an annual sustainability report that outlines its environmental and social initiatives, while Indian brand Liberty Shoes has a dedicated sustainability section on its website.
- Emphasize durability – Companies can make their shoes more environmentally friendly by emphasizing durability and longevity, which reduces the need for consumers to frequently replace their shoes. For example, Indian brand Red Chief emphasizes the durability of its shoes and offers a warranty to customers.
Factors to Consider when Buying Men’s Casual Shoes
Factor | Guidance |
---|---|
Comfort | Look for shoes with a cushioned insole, flexible sole, and breathable upper. Make sure the shoe fits comfortably and allows for natural movement of the foot. Try the shoe on and walk around to ensure that it feels comfortable. |
Style | Consider your personal style and the occasion for which you will be wearing the shoe. Choose a shoe that complements your outfit and fits the occasion. Classic styles like sneakers, loafers, and boat shoes are versatile and can be worn in many different settings. |
Durability | Look for shoes made from high-quality materials that are durable and long-lasting. Check the stitching and construction of the shoe to ensure that it is well-made. |
Price | Consider your budget when choosing a shoe. High-end brands may be more expensive, but they may also offer better quality and durability. Look for sales and discounts to get the best value for your money. |
Brand | Consider the reputation of the brand when choosing a shoe. Look for brands that have a reputation for quality and durability. Check online reviews and ratings to see what other customers have to say about the brand and their products. |
Purpose | Consider the purpose of the shoe. If you will be using the shoe for outdoor activities, look for shoes with good grip and traction. If you will be using the shoe for everyday wear, look for shoes that are comfortable and versatile. |
Market Dynamics of Men’s Casual Shoes
Factor | Explanation |
---|---|
Emerging Trends | Some emerging trends in the men’s casual shoes market include the rise of sustainable and socially responsible practices, the use of technology to enhance comfort and performance, and the popularity of retro and chunky designs. Indian brands like Paragon and Liberty Shoes are embracing sustainability, while international brands like Nike and Adidas are using technology to enhance their shoes. Retro designs like the Adidas Originals Superstar and chunky designs like the Puma RS-X3 are currently trending in the market. |
Key Players | Key players in the men’s casual shoes market include both Indian and international brands such as Adidas, Nike, Puma, Woodland, Red Tape, Bata, Skechers, Clarks, Hush Puppies, and Liberty Shoes. These brands are known for their quality and durability and offer a wide range of styles and designs to meet the needs of different consumers. |
Growth Prospects | The men’s casual shoes market is expected to grow in the coming years due to several factors, including increasing demand for comfortable and versatile footwear, the rise of e-commerce platforms, and the growing popularity of sustainable and socially responsible practices. Indian brands like Paragon and Liberty Shoes are poised to benefit from the trend towards sustainability, while international brands like Nike and Adidas are expected to benefit from the growing popularity of e-commerce platforms. The market is also expected to benefit from increasing disposable income and changing consumer preferences in emerging markets like India and China. |
Consumer Behavior and Buying Patterns for Men’s Casual Shoes
- Style preferences – Consumers often choose men’s casual shoes based on their personal style preferences. This includes factors such as color, design, and brand. International brands like Nike and Adidas are often associated with trendy and stylish designs, while Indian brands like Red Tape and Woodland offer a more classic and rugged style.
- Comfort and fit – Consumers prioritize comfort and fit when choosing men’s casual shoes. This includes factors such as cushioning, support, and flexibility. Indian brands like Paragon and Liberty Shoes often focus on comfort and durability in their shoes, while international brands like Skechers and Clarks are known for their innovative comfort technologies.
- Price sensitivity – Consumers are often price-sensitive when buying men’s casual shoes. While high-end brands like Adidas and Nike are popular among fashion-conscious consumers, budget-friendly brands like Bata and Paragon are also popular among consumers who are more price-sensitive.
- Online shopping – With the rise of e-commerce, consumers are increasingly turning to online shopping to purchase men’s casual shoes. Online platforms like Amazon, Flipkart, and Myntra are popular among Indian consumers, while international consumers often shop on brand websites or online retailers like Zappos and ASOS.
- Brand loyalty – Consumers often exhibit brand loyalty when it comes to men’s casual shoes. This means that they are more likely to stick to a brand they trust and have had a positive experience with. International brands like Adidas and Nike have a strong brand following among fashion-conscious consumers, while Indian brands like Woodland and Red Tape have a loyal following among consumers who prioritize durability and ruggedness in their shoes.
Impact of Technological Advancements on Men’s Casual Shoes
- Comfort and performance – Technological advancements have led to the development of innovative materials and technologies that enhance the comfort and performance of men’s casual shoes. For example, Indian brand Paragon has developed shoes with a specially designed air chamber that provides extra cushioning and support, while international brands like Nike and Adidas have developed shoes with air-cushioned soles and lightweight foam materials.
- Sustainability – Technological advancements have also led to the development of sustainable materials and production processes for men’s casual shoes. Indian brand Liberty Shoes has developed a range of shoes made from eco-friendly materials such as recycled rubber and organic cotton, while international brands like Adidas and Nike have launched shoes made from recycled plastics and other sustainable materials.
- Customization – Technological advancements have enabled the customization of men’s casual shoes, allowing consumers to design their own shoes based on their preferences. International brands like Nike and Adidas offer customization options for their shoes, allowing consumers to choose their own colors, designs, and materials.
- Fit – Technological advancements have led to the development of shoes with a better fit for individual consumers. Indian brand Bata has developed a range of shoes with a specially designed last that provides a better fit for Indian feet, while international brands like Skechers offer shoes with adjustable laces and straps for a more customized fit.
- Online shopping – Technological advancements have made it easier for consumers to purchase men’s casual shoes online. Indian brands like Woodland and Red Tape have developed their own e-commerce platforms, while international brands like Nike and Adidas offer online shopping on their websites and on third-party e-commerce platforms.
Global Trade Dynamics for Men’s Casual Shoes
Factor | Explanation |
---|---|
Import-Export Trends | The global trade of men’s casual shoes has been growing steadily in recent years, with major exporting countries including China, Vietnam, Indonesia, and India. Major importing countries include the United States, the United Kingdom, Germany, France, and Japan. Indian brands like Bata and Liberty Shoes export their products to countries like the United Kingdom and the United States, while international brands like Nike and Adidas have a strong global presence. |
Trade Policies | Trade policies play a significant role in the global trade of men’s casual shoes. Tariffs and quotas can impact the cost and availability of imported products, while free trade agreements can facilitate trade between countries. For example, the India-US Bilateral Trade and Investment Agreement has the potential to boost exports of Indian men’s casual shoes to the United States. The US-China trade war has also impacted the global trade of men’s casual shoes, with tariffs on Chinese imports affecting the supply chain for many international brands. |
Latest Innovations and Research in Men’s Casual Shoes
Innovation/Research | Explanation |
---|---|
Sustainable Materials | Many Indian and international brands are exploring sustainable materials for men’s casual shoes. Indian brand Paragon has developed shoes made from a combination of natural rubber and recycled materials, while international brands like Adidas and Nike have launched shoes made from recycled plastics and other sustainable materials. |
Smart Shoes | Smart shoes with built-in sensors and tracking technology are being developed to provide real-time feedback on performance and health metrics. Indian brand Ducere Technologies has developed smart shoes that provide haptic feedback for navigation, while international brands like Under Armour and Adidas have developed smart shoes with tracking technology. |
Augmented Reality | Augmented reality is being used to enhance the shopping experience for men’s casual shoes. Indian brand Hidesign has launched an AR app that allows consumers to see how their shoes will look before they buy them, while international brands like Nike and Adidas have also explored AR technology for their shoes. |
3D Printing | 3D printing is being used to create customized shoes that fit the individual needs of consumers. Indian brand SolidState has developed a range of 3D printed shoes, while international brands like Nike and New Balance have also explored 3D printing for their shoes. |
AI-Driven Design | Artificial intelligence is being used to develop new designs and patterns for men’s casual shoes. Indian brand Red Tape has used AI to create new designs and patterns for their shoes, while international brands like Adidas have also explored AI-driven design. |
Approach to Development of Men’s Casual Shoes
- Ideation – The development of men’s casual shoes begins with ideation, where designers and product developers come up with ideas for new styles and features. Indian brand Liberty Shoes has a team of designers and product developers who work together to develop new shoe designs, while international brands like Nike and Adidas have a large team of designers and engineers who work on product development.
- Market Research – Once the ideas have been developed, companies conduct market research to determine the demand for the products and the competition in the market. Indian brands like Paragon and Bata conduct extensive market research to understand the needs and preferences of their target consumers, while international brands like Puma and Skechers use data and analytics to gain insights into consumer behavior.
- Prototyping – After market research is completed, companies move on to prototyping, where they create a sample of the product to test its design, features, and performance. Indian brands like Red Tape and Woodland have in-house prototyping facilities, while international brands like Adidas and Nike work with external prototyping firms.
- Testing – Once the prototype is developed, companies test the product to ensure that it meets quality and performance standards. Indian brands like Liberty Shoes and Paragon have rigorous testing processes to ensure that their shoes are durable and comfortable, while international brands like Under Armour and New Balance use advanced testing technologies to evaluate the performance of their shoes.
- Commercialization – Finally, companies launch the product into the market through various commercialization strategies, such as retail sales, e-commerce platforms, and marketing campaigns. Indian brands like Bata and Paragon have a strong presence in retail sales, while international brands like Nike and Adidas use a combination of retail and e-commerce sales to reach their consumers.
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