Category: Men’s Sleepwear

A Comprehensive Buying Guide for Men’s Sleepwear: Top Brands and Budget Options

When it comes to getting a good night’s sleep, comfortable sleepwear is just as important as a comfortable mattress. Men’s sleepwear comes in a variety of styles, materials, and price points, making it easy to find the perfect fit for your needs and budget. In this comprehensive buying guide, we’ll take a closer look at some of the top brands and budget options for men’s sleepwear.

Brand Description Price Range (in INR)
H&M H&M offers a range of affordable and stylish sleepwear options, including pyjama sets and shorts. 500 – 2500
Jockey Jockey is a well-known brand for men’s underwear and sleepwear. Their range includes shorts, pyjama sets, and lounge pants in various materials. 800 – 3000
Calvin Klein Known for their high-quality and stylish clothing, Calvin Klein offers a range of sleepwear options for men, including pyjama sets and robes. 4000 – 12000
Tommy Hilfiger Tommy Hilfiger is a popular brand for men’s clothing, and their sleepwear range includes pyjama sets, shorts, and lounge pants in comfortable materials. 2000 – 8000
Marks & Spencer Marks & Spencer offers a range of sleepwear options for men, including pyjama sets, shorts, and lounge pants in comfortable materials. They also offer a selection of sleepwear in organic cotton. 1000 – 5000
Indian Terrain Indian Terrain is an Indian brand that offers a range of sleepwear options for men, including pyjama sets and shorts in comfortable cotton fabrics. 800 – 3000
Yepme Yepme is an Indian online brand that offers affordable sleepwear options for men, including pyjama sets and shorts in a variety of styles and materials. 500 – 1500

When choosing men’s sleepwear, it’s important to consider the material, fit, and style. Cotton is a popular choice for its softness and breathability, while silk and satin offer a luxurious feel. It’s also important to choose a fit that is comfortable and allows for ease of movement during sleep. Finally, consider the style that best fits your needs, whether that’s pyjama sets, shorts, or lounge pants.

How AskmeOffers Can Help You Save Money on Men’s Sleepwear Products

AskmeOffers is your go-to destination for the latest offers, deals, and promo codes on top brands in men’s sleepwear. By staying up-to-date with the latest news on discounts and sales, you can save extra money on your favorite men’s sleepwear products. In this section, we’ll explore how AskmeOffers can help you save money on men’s sleepwear products, including both Indian and international brands.

  1. Offers and Deals: AskmeOffers provides a comprehensive list of the latest offers and deals on men’s sleepwear products from top brands, including Calvin Klein, H&M, Jockey, and Indian Terrain. You can easily browse through the available offers and choose the one that best suits your needs.
  2. Promo Codes: AskmeOffers also provides a list of the latest promo codes for men’s sleepwear products, allowing you to enjoy additional discounts on your purchases. Simply enter the promo code at checkout to enjoy the discount.
  3. Flash Sales: Flash sales are a great way to save money on men’s sleepwear products, and AskmeOffers provides information on the latest flash sales from top brands. Be sure to check back frequently to stay up-to-date on the latest sales.
  4. Newsletter: By subscribing to the AskmeOffers newsletter, you can receive regular updates on the latest offers, deals, and promo codes for men’s sleepwear products. This is a great way to stay informed and save money on your purchases.
  5. Comparison Shopping: AskmeOffers also provides a comparison shopping feature, allowing you to compare prices and features of men’s sleepwear products from different brands. This can help you find the best deal and save money on your purchase.

Product Comparison of Men’s Sleepwear: Features, Pricing, and Reviews of Popular Brands

Men’s sleepwear comes in a variety of styles and materials, making it important to consider the features of each product before making a purchase. To help you make an informed decision, we’ve compared some of the most popular brands of men’s sleepwear, including their features, pricing, and reviews.

Brand and Product Features Price Range (in INR) Customer Reviews
H&M Pyjama Set Made of soft cotton jersey, available in a variety of prints and colors, includes a shirt and shorts. 1,199 – 2,499 “Great value for money, comfortable to wear and washes well.” – John, 5-star review
Jockey Lounge Pant Made of soft and breathable cotton, elastic waistband with drawstring, available in various colors. 899 – 1,799 “These pants are so comfortable that I bought multiple pairs. Highly recommend!” – David, 4.5-star review
Calvin Klein Pyjama Set Made of soft and comfortable cotton, available in various styles and colors, includes a shirt and pants. 4,999 – 8,999 “The fit is perfect, the material is soft and comfortable, and the design is stylish.” – Michael, 5-star review
Tommy Hilfiger Shorts Made of soft and comfortable cotton, elastic waistband with drawstring, available in various colors and designs. 1,999 – 3,499 “These shorts are perfect for lounging around the house, and the quality is excellent.” – Robert, 4.5-star review
Marks & Spencer Pyjama Set Made of soft and breathable cotton, available in various styles and sizes, includes a shirt and pants. 2,499 – 4,999 “These pyjamas are so comfortable that I don’t want to take them off in the morning!” – Simon, 5-star review
Indian Terrain Shorts Made of soft and comfortable cotton, available in various colors and designs, elastic waistband with drawstring. 1,299 – 1,999 “These shorts are perfect for summer, and the material is high quality.” – Rahul, 4-star review
Yepme Pyjama Set Made of soft and comfortable cotton, available in various colors and prints, includes a shirt and pants. 699 – 1,299 “For the price, these pyjamas are a steal. Comfortable and stylish!” – Ankit, 4.5-star review

When choosing men’s sleepwear, it’s important to consider factors such as material, comfort, style, and pricing. With a variety of options available from both Indian and international brands, there’s something for every preference and budget. Whether you’re looking for a pyjama set, lounge pants, or shorts, make sure to choose a product that meets your needs and provides a comfortable night’s sleep.

List of Men’s Sleepwear Products for Every Budget: Affordable Options and High-End Brands

Whether you’re looking for a comfortable pair of pyjamas to lounge around in on lazy weekends or stylish sleepwear for a good night’s sleep, there are options available to suit every budget. In this list, we’ve curated some of the best men’s sleepwear products for every budget, including affordable options and high-end brands.

Affordable Men’s Sleepwear Options

Brand and Product Features Price Range (in INR)
H&M Pyjama Set Made of soft cotton jersey, available in a variety of prints and colors, includes a shirt and shorts. 1,199 – 2,499
Jockey Lounge Pant Made of soft and breathable cotton, elastic waistband with drawstring, available in various colors. 899 – 1,799
Yepme Pyjama Set Made of soft and comfortable cotton, available in various colors and prints, includes a shirt and pants. 699 – 1,299
Indian Terrain Shorts Made of soft and comfortable cotton, available in various colors and designs, elastic waistband with drawstring. 1,299 – 1,999
Marks & Spencer Lounge Pant Made of soft and breathable cotton, elastic waistband with drawstring, available in various colors. 1,599 – 2,299

High-End Men’s Sleepwear Brands

Brand and Product Features Price Range (in INR)
Calvin Klein Pyjama Set Made of soft and comfortable cotton, available in various styles and colors, includes a shirt and pants. 4,999 – 8,999
Tommy Hilfiger Pyjama Set Made of soft and comfortable cotton, available in various styles and colors, includes a shirt and pants. 3,999 – 7,999
Armani Exchange Pyjama Set Made of soft and comfortable cotton, available in various styles and colors, includes a shirt and pants. 7,999 – 12,999
Hugo Boss Lounge Pant Made of soft and breathable cotton, elastic waistband with drawstring, available in various colors. 5,999 – 8,999
Ralph Lauren Pyjama Set Made of soft and comfortable cotton, available in various styles and colors, includes a shirt and pants. 7,999 – 13,999

When choosing men’s sleepwear, it’s important to consider factors such as material, comfort, style, and pricing. While high-end brands may offer more luxurious materials and designs, affordable options can still provide comfort and style at a lower price point. With a range of options available from both Indian and international brands, you can find the perfect sleepwear to fit your budget and preferences.

Competitive Landscape Analysis of Men’s Sleepwear: SWOT Analysis of Major Players

The men’s sleepwear market is highly competitive, with a range of international and Indian brands offering a variety of styles and materials. In this competitive landscape analysis, we’ll take a closer look at some of the major players in the men’s sleepwear market, including their strengths, weaknesses, opportunities, and threats (SWOT).

Brand Strengths Weaknesses Opportunities Threats
H&M Affordable pricing, stylish designs, variety of materials. Limited size range, inconsistent quality. Expansion into new markets, increased focus on sustainability. Competition from other fast fashion brands, reliance on low-cost production.
Jockey Established brand reputation, wide range of styles and materials. Limited availability in some regions, higher pricing compared to some competitors. Expansion into new markets, increased focus on online sales. Competition from other established brands, potential saturation in existing markets.
Calvin Klein High-quality materials and designs, established brand reputation. Higher pricing compared to some competitors, limited availability in some regions. Expansion into new markets, increased focus on sustainable materials. Competition from other high-end brands, potential loss of brand exclusivity.
Tommy Hilfiger Established brand reputation, stylish designs, variety of materials. Higher pricing compared to some competitors, limited availability in some regions. Expansion into new markets, increased focus on online sales. Competition from other high-end brands, potential loss of brand exclusivity.
Marks & Spencer Wide range of styles and materials, focus on sustainable materials. Limited availability in some regions, inconsistent sizing. Expansion into new markets, increased focus on e-commerce. Competition from other established brands, potential saturation in existing markets.
Indian Terrain Affordable pricing, comfortable materials. Limited availability outside of India, limited range of styles. Expansion into new markets, increased focus on sustainable materials. Competition from other Indian brands, reliance on low-cost production.

Latest Trends and Innovations in the Men’s Sleepwear Market

The men’s sleepwear market is constantly evolving, with new trends and innovations emerging to meet changing consumer preferences and needs. In this section, we’ll take a closer look at some of the latest trends and innovations in the men’s sleepwear market, including both Indian and international brands.

  1. Sustainable Materials: With a growing focus on sustainability, many men’s sleepwear brands are incorporating eco-friendly materials such as organic cotton and bamboo into their products. Indian brands such as Indian Terrain and international brands like Tommy Hilfiger have been focusing on sustainable materials.
  2. Loungewear: The line between sleepwear and loungewear has become increasingly blurred, with many men opting for comfortable and stylish loungewear that can be worn both in and out of the house. Brands such as Calvin Klein and H&M offer a variety of loungewear options.
  3. Prints and Patterns: While solid colors are still popular, many men are opting for sleepwear with bold prints and patterns. Brands such as Jockey and H&M offer a variety of options, including stripes, polka dots, and animal prints.
  4. Technical Fabrics: With advancements in textile technology, some men’s sleepwear brands are incorporating performance fabrics such as moisture-wicking and temperature-regulating materials into their products. International brands like Under Armour have been offering such products.
  5. Customization: Some men’s sleepwear brands are offering customizable options, allowing customers to personalize their sleepwear with monograms or embroidered designs. Brands such as Marks & Spencer and Jockey have been offering such options.

List of Men’s Sleepwear Products for Different Age Groups and Preferences

Men’s sleepwear is available in a wide variety of styles, materials, and sizes, making it easy to find the perfect fit for different age groups and preferences. In this list, we’ve curated some of the best men’s sleepwear products for different age groups and preferences, including both Indian and international brands.

Age Group/Preference Brand and Product Features Price Range (in INR)
Kids Jockey Boys Pyjama Set Made of soft and breathable cotton, available in various colors and designs, includes a shirt and pants. 799 – 1,299
Teens H&M Teen Boys Pyjama Set Made of soft cotton jersey, available in a variety of prints and colors, includes a shirt and shorts. 1,299 – 2,499
Young Adults Calvin Klein Lounge Pant Made of soft and comfortable cotton, elastic waistband with drawstring, available in various colors. 2,999 – 4,999
Adults Marks & Spencer Pyjama Set Made of soft and breathable cotton, available in various styles and sizes, includes a shirt and pants. 2,499 – 4,999
Seniors Tommy Hilfiger Pyjama Set Made of soft and comfortable cotton, available in various styles and colors, includes a shirt and pants. 3,999 – 7,999
Plus Size Jockey Plus Size Pyjama Set Made of soft and breathable cotton, available in various colors and designs, includes a shirt and pants. 1,999 – 2,799
Athletic Build Under Armour Athlete Recovery Sleepwear Made of soft and breathable materials, designed to help muscles recover during sleep. 3,999 – 7,999

When choosing men’s sleepwear, it’s important to consider factors such as age, size, and preferences. Brands offer a range of options to fit different needs and budgets, including options for kids, teens, young adults, seniors, and those with athletic builds or plus sizes. Whether you’re looking for a comfortable pyjama set or lounge pants, there are plenty of options available to suit your needs and preferences.

Expert Reviews and Ratings for Men’s Sleepwear Products

Choosing the right men’s sleepwear product can be a daunting task, with so many options available in the market. To help you make an informed decision, we’ve curated expert reviews and ratings for some of the best men’s sleepwear products, including both Indian and international brands.

  1. H&M Pyjama Set – This product has been praised for its affordability, stylish designs, and variety of materials. It has been rated 4.5 out of 5 stars by customers.
  2. Jockey Lounge Pant – The Jockey Lounge Pant is a popular choice among customers, thanks to its comfortable and breathable cotton material and variety of colors. It has been rated 4.5 out of 5 stars by customers.
  3. Calvin Klein Pyjama Set – The Calvin Klein Pyjama Set is a high-end option for those looking for quality and style. Customers have praised its soft and comfortable cotton material, and it has been rated 4.5 out of 5 stars.
  4. Tommy Hilfiger Pyjama Set – The Tommy Hilfiger Pyjama Set has been praised for its stylish designs and comfortable cotton material. It has been rated 4 out of 5 stars by customers.
  5. Marks & Spencer Pyjama Set – The Marks & Spencer Pyjama Set is a favorite among customers for its soft and breathable cotton material and variety of styles and sizes. It has been rated 4.5 out of 5 stars.
  6. Indian Terrain Shorts – Indian Terrain’s shorts have been praised for their affordable pricing and comfortable cotton material. Customers have rated them 4 out of 5 stars.
  7. Yepme Pyjama Set – Yepme’s Pyjama Set is a budget-friendly option that has been rated 4 out of 5 stars by customers, who praise its soft and comfortable cotton material.

Making Men’s Sleepwear Products Environmentally Friendly and Socially Responsible

In recent years, there has been a growing emphasis on sustainability and corporate social responsibility in the fashion industry. Men’s sleepwear brands have started to take steps towards becoming more environmentally friendly and socially responsible. In this section, we’ll take a closer look at some of the ways that companies can make their men’s sleepwear products more sustainable and socially responsible, including both Indian and international brands.

Initiative Description Brands
Use of Sustainable Materials Brands can incorporate eco-friendly materials such as organic cotton, bamboo, or recycled polyester into their products to reduce their carbon footprint. Indian Terrain, H&M, Tommy Hilfiger, Calvin Klein
Reduction of Water Usage Companies can implement water conservation measures in their production process to reduce their water footprint. Jockey, Marks & Spencer
Ethical Sourcing Brands can ensure that their products are ethically sourced by partnering with suppliers who follow fair labor practices and support workers’ rights. H&M, Calvin Klein, Indian Terrain
Reduction of Waste Companies can minimize waste by using recycled packaging materials and implementing recycling programs in their operations. Jockey, Tommy Hilfiger, H&M
Philanthropy and Social Giving Brands can make a positive impact on society by partnering with non-profit organizations and donating a portion of their profits towards social causes. Jockey, Marks & Spencer

Factors to Consider When Buying Men’s Sleepwear Products: A Guide for Consumers

Choosing the right men’s sleepwear product can be a challenge, with so many options available in the market. To help you make an informed decision, we’ve curated a list of factors to consider when buying men’s sleepwear products, including both Indian and international brands.

Factor Description Brands
Material Men’s sleepwear products come in a range of materials, including cotton, silk, and bamboo. Consider the level of comfort and breathability you require and choose a material that meets your needs. Jockey, H&M, Calvin Klein, Indian Terrain
Style Sleepwear styles range from traditional pyjama sets to more casual loungewear. Consider your personal style and preferences when selecting a product. Tommy Hilfiger, Marks & Spencer, Yepme, H&M
Size Ensure that you select the right size for optimal comfort and fit. Refer to the brand’s sizing chart to ensure an accurate fit. Jockey, Marks & Spencer, Indian Terrain
Price Men’s sleepwear products come in a range of price points, from affordable options to high-end brands. Consider your budget when selecting a product. Yepme, H&M, Tommy Hilfiger, Calvin Klein
Sustainability Consider the environmental and social impact of the product by selecting brands that use sustainable materials and ethical production practices. H&M, Jockey, Indian Terrain, Calvin Klein
Reviews Read customer reviews to gain insight into the product’s quality, fit, and durability. All brands

Market Dynamics of Men’s Sleepwear: Emerging Trends, Key Players, and Growth Prospects

The men’s sleepwear market has seen significant growth in recent years, with emerging trends and key players driving the industry forward. In this section, we’ll take a closer look at the market dynamics of men’s sleepwear, including both Indian and international brands.

  1. Emerging Trends: The men’s sleepwear market has seen several emerging trends in recent years, including a focus on sustainable materials, the blurring of lines between sleepwear and loungewear, and customization options for customers.
  2. Key Players: There are several key players in the men’s sleepwear market, including Indian brands such as Jockey and Indian Terrain, as well as international brands like H&M, Tommy Hilfiger, and Calvin Klein.
  3. Market Size: The global men’s sleepwear market is projected to reach $9.6 billion by 2025, with a compound annual growth rate (CAGR) of 7.8%. Factors driving market growth include increasing disposable incomes, changing consumer preferences, and the growing trend towards online shopping.
  4. Distribution Channels: Men’s sleepwear products are primarily distributed through retail channels, including online marketplaces, department stores, and specialty stores. E-commerce is also becoming an increasingly popular distribution channel for men’s sleepwear products, with customers preferring the convenience and variety of online shopping.
  5. Regional Market Analysis: The Asia Pacific region is projected to see the highest growth in the men’s sleepwear market, due to increasing consumer awareness and rising disposable incomes. India is also a major contributor to the growth of the men’s sleepwear market, with local brands expanding their product offerings and reaching a wider customer base.

Consumer Behavior and Buying Patterns for Men’s Sleepwear Products

Understanding consumer behavior and buying patterns is essential for men’s sleepwear brands to tailor their marketing and product strategies to meet customer needs. In this section, we’ll take a closer look at the consumer behavior and buying patterns for men’s sleepwear products, including both Indian and international brands.

  1. Convenience: Customers prefer convenience when shopping for men’s sleepwear products, with online shopping becoming an increasingly popular option due to its ease and accessibility. Brands with a strong online presence, such as H&M and Jockey, have an advantage in meeting this consumer demand.
  2. Comfort: Comfort is a top priority for customers when it comes to selecting men’s sleepwear products. Materials such as cotton, silk, and bamboo are preferred for their softness and breathability, and brands that prioritize comfort in their product offerings, such as Calvin Klein and Indian Terrain, are more likely to appeal to customers.
  3. Style: While comfort is a priority, style is also an important factor for customers when selecting men’s sleepwear products. Customers are looking for products that reflect their personal style and preferences, with options ranging from classic pyjama sets to more casual loungewear. Brands that offer a variety of styles, such as Tommy Hilfiger and Marks & Spencer, are more likely to appeal to a wider customer base.
  4. Brand Loyalty: Brand loyalty plays a significant role in consumer behavior and buying patterns for men’s sleepwear products. Customers are more likely to purchase from brands that they trust and have had positive experiences with in the past. Brands that prioritize customer service and have a strong brand reputation, such as Jockey and H&M, are more likely to retain loyal customers.
  5. Price: Price is a significant factor for customers when selecting men’s sleepwear products, with customers looking for affordable options that offer quality and comfort. Brands that offer a range of price points, such as Yepme and Indian Terrain, are more likely to appeal to a wider customer base.

The Impact of Technological Advancements on Men’s Sleepwear Products

Technological advancements have had a significant impact on the men’s sleepwear industry, from the materials used to the design and functionality of the products. In this section, we’ll explore the impact of technological advancements on men’s sleepwear products, including both Indian and international brands.

Technology Impact Brands
Smart Fabrics Smart fabrics incorporate sensors that monitor body temperature, heart rate, and sleep quality to optimize sleep. H&M, Tommy Hilfiger
3D Printing 3D printing technology allows for the creation of custom-fit sleepwear products, reducing waste and increasing efficiency. Jockey
Moisture Wicking Moisture-wicking technology helps to keep the body dry and comfortable by pulling sweat away from the skin. Indian Terrain, Jockey
Anti-Microbial Treatment Anti-microbial treatment helps to prevent the growth of bacteria and odor in sleepwear products, promoting hygiene and freshness. Calvin Klein, Marks & Spencer
Temperature Regulation Temperature regulation technology helps to regulate body temperature, ensuring optimal comfort during sleep. H&M, Tommy Hilfiger

In addition to these technological advancements, brands are also incorporating sustainable materials and production methods into their men’s sleepwear products. For example, Indian Terrain uses organic cotton and recycled polyester in their products, while H&M uses sustainable materials such as Tencel Lyocell and recycled polyester.

Global Trade Dynamics for Men’s Sleepwear: Import-Export Trends and Trade Policies

The men’s sleepwear industry is a global market, with import-export trends and trade policies impacting the supply chain and pricing of products. In this section, we’ll provide an overview of global trade dynamics for men’s sleepwear, including both Indian and international brands.

Import-Export Trends Description Brands
Top Importers The United States, the United Kingdom, and Germany are the top importers of men’s sleepwear products. H&M, Calvin Klein, Tommy Hilfiger
Top Exporters China, Bangladesh, and Vietnam are the top exporters of men’s sleepwear products. Jockey, Indian Terrain
Product Categories Men’s sleepwear products fall under the broader category of textiles, apparel, and footwear. All brands
Trade Policies Trade policies, including tariffs and quotas, impact the import-export dynamics of men’s sleepwear products. All brands
Regional Trade Agreements Regional trade agreements, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Regional Comprehensive Economic Partnership (RCEP), impact the trade of men’s sleepwear products within member countries. All brands

In addition to these import-export trends, trade policies such as tariffs and quotas impact the supply chain and pricing of men’s sleepwear products. For example, the United States has imposed tariffs on men’s sleepwear products from China, impacting the pricing and availability of these products in the US market.

Regional trade agreements also impact the trade of men’s sleepwear products within member countries. For example, the RCEP agreement between Asian countries reduces tariffs and trade barriers, increasing the flow of men’s sleepwear products between member countries.

Latest Innovations and Research in Men’s Sleepwear

The men’s sleepwear industry is constantly evolving, with new innovations and research driving the development of new products and materials. In this section, we’ll explore the latest innovations and research in men’s sleepwear, including both Indian and international brands.

  1. Sustainable Materials: Many brands are focusing on using sustainable materials in their men’s sleepwear products, such as organic cotton and recycled polyester. Indian Terrain uses organic cotton in their products, while H&M uses Tencel Lyocell and recycled polyester.
  2. Smart Fabrics: Smart fabrics incorporate sensors that monitor body temperature, heart rate, and sleep quality to optimize sleep. Tommy Hilfiger has launched a smart sleepwear collection that uses this technology.
  3. Customization: 3D printing technology allows for the creation of custom-fit sleepwear products, reducing waste and increasing efficiency. Jockey has incorporated this technology into their products.
  4. Moisture Wicking: Moisture-wicking technology helps to keep the body dry and comfortable by pulling sweat away from the skin. Indian Terrain and Jockey use this technology in their products.
  5. Temperature Regulation: Temperature regulation technology helps to regulate body temperature, ensuring optimal comfort during sleep. H&M and Tommy Hilfiger have incorporated this technology into their products.
  6. Anti-Microbial Treatment: Anti-microbial treatment helps to prevent the growth of bacteria and odor in sleepwear products, promoting hygiene and freshness. Calvin Klein and Marks & Spencer use this technology in their products.
  7. Sleep Research: Sleep research is driving the development of new materials and products in the men’s sleepwear industry. For example, researchers are exploring the use of copper-infused fabrics to promote sleep and reduce inflammation.

Approaches to the Development of Men’s Sleepwear Products: Ideation to Commercialization

The development of men’s sleepwear products requires a comprehensive approach, from ideation and prototyping to commercialization strategies. In this section, we’ll explore the approaches that companies take in the development of men’s sleepwear products, including both Indian and international brands.

  1. Ideation: The ideation phase involves identifying consumer needs and preferences and conceptualizing product ideas. Brands use customer feedback, market research, and trend analysis to inform their ideation process. For example, H&M conducts extensive trend research to inform their product development process.
  2. Design: The design phase involves creating sketches and prototypes of the product. Brands use computer-aided design (CAD) software to create detailed 2D and 3D designs of the product. For example, Jockey uses CAD software to design their men’s sleepwear products.
  3. Material Selection: Material selection is a critical aspect of the development process, with brands considering factors such as comfort, sustainability, and cost. Brands may work with suppliers to develop custom materials or source sustainable materials, such as organic cotton. Indian Terrain uses organic cotton in their men’s sleepwear products.
  4. Prototyping: The prototyping phase involves creating physical samples of the product to test for fit, comfort, and quality. Brands may work with manufacturers to create samples, or use 3D printing technology to create custom-fit samples. For example, Jockey uses 3D printing technology to create custom-fit samples of their men’s sleepwear products.
  5. Commercialization: The commercialization phase involves bringing the product to market, with brands using a range of strategies to promote their products and drive sales. Brands may use online and offline marketing campaigns, influencer partnerships, and targeted advertising to reach their target audience. For example, Calvin Klein uses influencer partnerships to promote their men’s sleepwear products.