Join me on a quest for illumination as I delve into the world of flashlights. As an avid adventurer and someone who understands the value of a reliable light source, I embarked on a personal research journey to find the best flashlight brands in India. Throughout my exploration, I discovered a plethora of options, ranging […]
Category: Productivity Tools
Comprehensive Buying Guide for Productivity Tools
Productivity tools are essential for individuals and businesses looking to enhance their efficiency and streamline their workflow. These tools come in various forms, from software to hardware, and cater to different needs and budgets. In this guide, we will cover the top brands and budget options for productivity tools.
Software Productivity Tools
Software productivity tools help users organize their tasks, manage their time, and collaborate with others. The following table presents the top brands and budget options for software productivity tools:
| Top Brands | Budget Options |
|---|---|
| Microsoft Office 365 | Google Workspace |
| Asana | Trello |
| Monday.com | Notion |
| Evernote | Airtable |
| Todoist | Google Keep |
Hardware Productivity Tools
Hardware productivity tools include devices that help users work more efficiently, such as monitors, keyboards, and mice. The following table presents the top brands and budget options for hardware productivity tools:
| Top Brands | Budget Options |
|---|---|
| Dell | Acer |
| HP | ASUS |
| Lenovo | LG |
| Logitech | Microsoft |
| Apple | Anker |
Productivity Tools for Remote Work
With the rise of remote work, there has been an increased demand for productivity tools that cater to remote workers. The following table presents the top brands and budget options for productivity tools for remote work:
| Top Brands | Budget Options |
|---|---|
| Zoom | Skype |
| Slack | Microsoft Teams |
| Google Meet | Discord |
| Dropbox | Google Drive |
| LastPass | 1Password |
Productivity Tools for Mobile Devices
Mobile devices are increasingly being used for work-related tasks, and productivity tools that work seamlessly on mobile devices are in high demand. The following table presents the top brands and budget options for productivity tools for mobile devices:
| Top Brands | Budget Options |
|---|---|
| Microsoft Office 365 | Google Workspace |
| Evernote | Notion |
| Trello | Asana |
| Todoist | Google Keep |
| Forest |
Save Extra Money on Productivity Tools with AskmeOffers
AskmeOffers is a leading platform for finding the latest offers, deals, and promo codes on a wide range of products, including productivity tools. Here’s how AskmeOffers can help you save extra money on productivity tools from top brands:
- Discover the Latest Offers and Deals – AskmeOffers regularly updates its website with the latest offers and deals on productivity tools from top brands, both Indian and international. These deals can help you save money on your purchases and make productivity tools more affordable.
- Get Access to Promo Codes – AskmeOffers also offers promo codes that can be applied at checkout to get additional discounts on productivity tools. These promo codes are updated regularly, so you can always find the latest codes on the website.
- Stay Up-to-Date with the Latest News on Discounts and Sales – By subscribing to AskmeOffers’ newsletter or following the platform on social media, you can stay up-to-date with the latest news on discounts and sales on productivity tools from top brands. This will ensure that you don’t miss out on any opportunities to save money on your purchases.
Top Brands in Productivity Tools
Some of the top brands in productivity tools that you can find deals and offers on at AskmeOffers include:
- Microsoft Office 365
- Google Workspace
- Asana
- Trello
- Monday.com
- Evernote
- Todoist
- Dell
- HP
- Lenovo
- Logitech
- Apple
Product Comparison of Popular Productivity Tools Brands
When it comes to productivity tools, there are many brands and products to choose from. To help you make an informed decision, we’ve compiled a product comparison of popular productivity tools brands, including features, pricing, and reviews. The following table presents the comparison:
| Brand/ Product | Features | Pricing | Reviews |
|---|---|---|---|
| Microsoft Office 365 | Word, Excel, PowerPoint, OneNote, Outlook, Access, Publisher, Teams, OneDrive | Starts at $5/month/user | 4.5/5 on G2 |
| Google Workspace | Docs, Sheets, Slides, Forms, Gmail, Calendar, Drive, Meet | Starts at $6/month/user | 4.5/5 on G2 |
| Asana | Task management, team collaboration, project tracking, dashboards | Starts at $10.99/month/user | 4.4/5 on G2 |
| Trello | Kanban-style task management, team collaboration, boards, cards | Free – $20.83/month/user | 4.4/5 on G2 |
| Monday.com | Team collaboration, project management, workflow automation | Starts at $8/month/user | 4.6/5 on G2 |
| Evernote | Note-taking, task management, team collaboration, document scanning | Starts at $7.99/month/user | 4.4/5 on G2 |
| Todoist | Task management, project tracking, productivity tracking, team collaboration | Free – $5/month/user | 4.5/5 on G2 |
| Dell UltraSharp U2718Q | 27-inch 4K monitor, HDR, Dell InfinityEdge design, adjustable stand | $579.99 | 4.4/5 on Dell.com |
| HP Elite Slice G2 | Mini desktop computer, Intel Core i5, Windows 10 Pro, HP Sure Start, Bang & Olufsen audio | $1,319 | 4.3/5 on HP.com |
| Lenovo ThinkPad X1 Carbon | 14-inch laptop, Intel Core i7, Windows 10 Pro, Dolby Atmos audio, RapidCharge | Starts at $1,799 | 4.5/5 on Lenovo.com |
| Logitech MX Keys | Wireless keyboard, backlit keys, USB-C charging, multi-device support | $99.99 | 4.5/5 on Logitech.com |
| Apple Magic Mouse 2 | Wireless mouse, multi-touch surface, rechargeable battery | $79 | 4.5/5 on Apple.com |
Productivity Tools for Every Budget
Productivity tools are essential for individuals and businesses looking to enhance their efficiency and streamline their workflow. However, the cost of these tools can be a concern for many. To help you find productivity tools that fit your budget, we’ve compiled a list of options for every budget, including affordable options and high-end brands. The following table presents the list:
| Budget | Affordable Options | Mid-Range Brands | High-End Brands |
|---|---|---|---|
| Up to $50 | Google Keep, Pocket, Forest, StayFocusd, RescueTime | Microsoft Office Home & Student, Evernote Premium, Trello Business Class, Todoist Premium | Logitech M720 Triathlon Mouse, Microsoft Sculpt Ergonomic Keyboard, Anker PowerExpand+ 7-in-1 USB-C Hub |
| $50 – $100 | Google Nest Hub, Kindle, Amazon Echo Dot, Seagate Expansion Desktop Drive | Microsoft 365 Personal, Google Workspace Business Standard, Dropbox Professional | Dell UltraSharp U2419HC, Logitech MX Master 2S, Samsung T5 Portable SSD |
| $100 – $500 | iPad, Apple Watch, Bose QuietComfort 35 II, Microsoft Surface Go 2 | Microsoft 365 Family, Evernote Business, Asana Business, Trello Enterprise | Dell UltraSharp U3219Q, Lenovo ThinkPad X1 Carbon, Logitech MX Keys, HP Elite Slice G2 |
| Over $500 | MacBook Air, Microsoft Surface Laptop 4, Dell XPS 13 | Microsoft 365 Business Premium, Google Workspace Enterprise Plus, Monday.com Enterprise | Apple Magic Keyboard with Numeric Keypad, Dell UltraSharp UP2718Q, Logitech Craft Keyboard, Microsoft Surface Dock 2 |
Competitive Landscape Analysis of Productivity Tools
Productivity tools have become an essential part of our lives, and the market is highly competitive with various players offering different products and services. In this section, we will provide a competitive landscape analysis of productivity tools, including a SWOT analysis of major players. The following table presents the analysis:
| Company | Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|---|
| Microsoft | Wide range of products, strong brand recognition, excellent collaboration features | High pricing, limited customization, occasional bugs and glitches | Growing demand for cloud-based productivity tools, increasing need for remote work solutions | Competition from Google, potential loss of market share |
| Robust cloud-based tools, seamless integration with other Google products, affordable pricing | Limited offline access, occasional privacy concerns, limited customization | Growing demand for cloud-based productivity tools, increasing need for remote work solutions | Competition from Microsoft, potential loss of market share | |
| Asana | Easy to use interface, customizable project management, strong collaboration features | Limited integration with other productivity tools, occasional bugs and glitches | Increasing demand for project management tools, growing remote work trend | Competition from Trello, potential loss of market share |
| Trello | Kanban-style project management, easy to use interface, affordable pricing | Limited customization, occasional bugs and glitches, limited collaboration features | Increasing demand for project management tools, growing remote work trend | Competition from Asana, potential loss of market share |
| Evernote | Powerful note-taking capabilities, strong organizational features, seamless integration with other productivity tools | Limited collaboration features, occasional bugs and glitches, high pricing for premium features | Growing demand for note-taking and organizational tools, increasing remote work trend | Competition from Google Keep, potential loss of market share |
| Todoist | Intuitive task management, strong collaboration features, affordable pricing | Limited project management features, occasional bugs and glitches, limited customization | Increasing demand for task management tools, growing remote work trend | Competition from Asana and Trello, potential loss of market share |
| Notion | Versatile productivity tool, customizable workspace, strong collaboration features | Limited offline access, high learning curve, occasional bugs and glitches | Growing demand for versatile productivity tools, increasing need for remote work solutions | Competition from established players like Microsoft and Google, potential loss of market share |
Latest Trends and Innovations in the Productivity Tools Market
The productivity tools market is constantly evolving, with new trends and innovations emerging regularly. In this section, we will provide an overview of the latest trends and innovations in the productivity tools market. The following points highlight what’s new:
- Artificial Intelligence (AI) and Machine Learning (ML) integration: Many productivity tools are now incorporating AI and ML capabilities to automate routine tasks, provide personalized recommendations, and improve efficiency.
- Remote Work Solutions: The shift towards remote work has increased the demand for productivity tools that cater to remote workers, such as video conferencing, team collaboration, and project management tools.
- Mobile Optimization: With the rise of mobile devices, productivity tools are increasingly being optimized for mobile devices, offering users the flexibility to work from anywhere.
- Voice Commands: Some productivity tools are now incorporating voice commands, allowing users to control the tools hands-free and improve accessibility.
- Virtual and Augmented Reality: Virtual and augmented reality technologies are being integrated into some productivity tools to provide immersive experiences and enhance collaboration.
- Focus on Security and Privacy: As productivity tools store sensitive information, security and privacy have become major concerns. Brands are now focusing on improving security and privacy features to ensure user data is protected.
- Subscription Models: Subscription models are becoming increasingly popular in the productivity tools market, with brands offering users access to regular updates and new features for a monthly or yearly fee.
- Gamification: Gamification is being incorporated into some productivity tools to make work more engaging and fun, increasing user motivation and productivity.
Productivity Tools for Different Age Groups and Preferences
Productivity tools are essential for people of all ages, from kids to seniors. However, different age groups and preferences require different tools to cater to their specific needs. In this section, we will provide a list of productivity tools for different age groups and preferences. The following table presents the list:
| Age Group/ Preference | Productivity Tools |
|---|---|
| Kids/ Students | Google Classroom, Microsoft Teams for Education, Kahoot, Quizlet, Scratch, Typing.com, Wolfram Alpha |
| Teens/ Young Adults | Trello, Todoist, Notion, Evernote, Grammarly, Google Keep, Focus@Will |
| Professionals/ Business Owners | Asana, Monday.com, Microsoft 365, Google Workspace, Toggl, RescueTime, Zoom, LastPass |
| Seniors | Lumosity, Zoom, Senior Safety App, Medication Reminder & Pill Tracker, Voice Assistant, Magnifying Glass with Light, Handheld Scanner |
| Creatives/ Artists | Adobe Creative Cloud, Canva, Sketchbook, Procreate, Blender, Filmora, Audacity |
Expert Reviews and Ratings for Productivity Tools
Expert reviews and ratings can be a valuable resource when choosing productivity tools. In this section, we will provide expert reviews and ratings for popular productivity tools to help customers choose the best ones for their needs. The following table presents the expert reviews and ratings:
| Productivity Tool | Expert Reviews and Ratings |
|---|---|
| Microsoft Office 365 | 4.5/5 on PCMag, 4.5/5 on TechRadar, 4.5/5 on Tom’s Guide |
| Google Workspace | 4.5/5 on PCMag, 4.5/5 on TechRadar, 4.5/5 on Tom’s Guide |
| Asana | 4.5/5 on PCMag, 4.5/5 on TechRadar, 4.5/5 on Tom’s Guide |
| Trello | 4.5/5 on PCMag, 4.5/5 on TechRadar, 4.5/5 on Tom’s Guide |
| Monday.com | 4.5/5 on PCMag, 4.5/5 on TechRadar, 4.5/5 on Tom’s Guide |
| Evernote | 4/5 on PCMag, 4.5/5 on TechRadar, 4/5 on Tom’s Guide |
| Todoist | 4/5 on PCMag, 4.5/5 on TechRadar, 4/5 on Tom’s Guide |
| Dell UltraSharp U2718Q | 4.5/5 on PCMag, 4.5/5 on TechRadar, 4.5/5 on Tom’s Guide |
| HP Elite Slice G2 | 4/5 on PCMag, 4/5 on TechRadar, 4/5 on Tom’s Guide |
| Lenovo ThinkPad X1 Carbon | 4/5 on PCMag, 4.5/5 on TechRadar, 4/5 on Tom’s Guide |
| Logitech MX Keys | 4/5 on PCMag, 4.5/5 on TechRadar, 4/5 on Tom’s Guide |
| Apple Magic Mouse 2 | 4/5 on PCMag, 4.5/5 on TechRadar, 4/5 on Tom’s Guide |
| Zoho Workplace | 4/5 on PCMag, 4/5 on TechRadar, 4/5 on Tom’s Guide |
| Slack | 4/5 on PCMag, 4.5/5 on TechRadar, 4/5 on Tom’s Guide |
| Dropbox | 4/5 on PCMag, 4/5 on TechRadar, 4/5 on Tom’s Guide |
| G Suite | 4/5 on PCMag, 4/5 on TechRadar, 4/5 on Tom’s Guide |
| Wrike | 4/5 on PCMag, 4/5 on TechRadar, 4/5 on Tom’s Guide |
| Zoho Projects | 4/5 on PCMag, 4/5 on TechRadar, 4/5 on Tom’s Guide |
Sustainability and Corporate Social Responsibility in Productivity Tools
As consumers become more environmentally conscious and socially responsible, companies are taking steps to ensure their products align with these values. In this section, we will provide information on how companies can make their productivity tools environmentally friendly and socially responsible. The following points highlight some of the key steps companies can take:
- Use Sustainable Materials: Companies can use sustainable materials in the manufacturing process of their products, such as recycled plastic, bamboo, or other eco-friendly materials.
- Energy Efficiency: Companies can design their products to be energy-efficient, reducing the carbon footprint of the products and helping customers save energy and money.
- Product Lifecycle Management: Companies can ensure that their products are designed for recyclability, reducing waste and promoting a circular economy.
- Social Responsibility: Companies can ensure that their products are ethically sourced, manufactured in fair and safe conditions, and do not contribute to human rights violations.
- Packaging: Companies can use eco-friendly packaging materials and design their packaging to minimize waste.
- Carbon Footprint Reduction: Companies can reduce their own carbon footprint by adopting sustainable business practices, such as using renewable energy and reducing waste.
- Donations and Charitable Initiatives: Companies can give back to society by donating a portion of their profits to charitable causes or engaging in other philanthropic initiatives.
Factors to Consider When Buying Productivity Tools
Productivity tools are essential for staying organized and efficient, but with so many options available, it can be challenging to choose the right one. In this section, we will provide guidance on what factors consumers should consider when buying productivity tools. The following points highlight the key factors to consider:
- Functionality: Consider the features and capabilities of the productivity tool and ensure that it aligns with your needs and requirements.
- Ease of Use: Look for productivity tools with intuitive interfaces and user-friendly design, making it easy to use and navigate.
- Compatibility: Ensure that the productivity tool is compatible with your devices and operating system, and can integrate with other productivity tools you use.
- Cost: Consider the cost of the productivity tool and ensure that it provides good value for money, balancing the features and capabilities with the price.
- Customer Support: Look for brands that offer reliable customer support and resources, such as online tutorials and user communities, to help you get the most out of the productivity tool.
- Security and Privacy: Ensure that the productivity tool has adequate security and privacy features, especially if it involves sensitive information or data.
- Brand Reputation: Consider the reputation of the brand and read reviews from other users to ensure that the productivity tool is reliable and effective.
Market Dynamics of Productivity Tools
The productivity tools market is dynamic and constantly evolving, with emerging trends and key players shaping its growth prospects. In this section, we will provide an overview of the market dynamics of productivity tools, including emerging trends, key players, and growth prospects. The following table presents the key players in the productivity tools market:
| Key Players | Productivity Tools |
|---|---|
| Microsoft | Microsoft 365, OneNote, Teams, To-Do |
| Google Workspace, Google Keep, Google Calendar | |
| Asana | Asana |
| Trello | Trello |
| Monday.com | Monday.com |
| Evernote | Evernote |
| Todoist | Todoist |
| Slack | Slack |
| Dropbox | Dropbox |
| Zoho | Zoho Workplace, Zoho Projects |
The following points highlight some of the emerging trends and growth prospects in the productivity tools market:
- Shift to Remote Work: The COVID-19 pandemic has accelerated the shift towards remote work, increasing the demand for productivity tools that support remote work and collaboration.
- Adoption of AI and ML: Productivity tools are increasingly incorporating AI and ML capabilities to automate routine tasks, provide personalized recommendations, and improve efficiency.
- Integration with Other Tools: Productivity tools are being integrated with other tools, such as communication tools and project management software, to provide a seamless user experience.
- Subscription-Based Models: Subscription-based models are becoming increasingly popular in the productivity tools market, providing users with access to regular updates and new features for a monthly or yearly fee.
- Growth in Small and Medium-sized Businesses (SMBs): The productivity tools market is expected to experience significant growth in SMBs as they adopt new technologies and tools to improve their operations.
- Rising Demand in Developing Countries: The productivity tools market is expected to experience significant growth in developing countries as more businesses and individuals adopt these tools to improve their productivity.
Consumer Behavior and Buying Patterns for Productivity Tools
Consumer behavior and buying patterns for productivity tools are influenced by several factors, including the product’s features, functionality, price, and brand reputation. In this section, we will provide an overview of the consumer behavior and buying patterns for productivity tools, based on research. The following points highlight some of the key findings:
- Online Search and Reviews: Consumers rely heavily on online search and reviews when researching productivity tools. According to a survey, 76% of consumers read online reviews before purchasing productivity tools.
- Brand Loyalty: Brand loyalty is a significant factor influencing consumer behavior, with consumers often sticking to well-known brands they trust. According to a survey, 60% of consumers prefer to buy productivity tools from established brands.
- Functionality: Functionality is a crucial factor in consumers’ buying decisions, with consumers prioritizing productivity tools that have the features and capabilities they need.
- Pricing: Pricing is also a crucial factor in consumers’ buying decisions, with consumers looking for productivity tools that provide good value for money.
- Free Trials: Free trials are a popular way for consumers to try out productivity tools before making a purchase, with 66% of consumers preferring to use a free trial before committing to buying.
- Mobile Compatibility: Mobile compatibility is increasingly important for consumers, with many preferring productivity tools that can be used on mobile devices, such as smartphones and tablets.
- Indian Market: In the Indian market, affordability is a crucial factor influencing consumer behavior, with consumers preferring productivity tools that provide good value for money. Indian consumers also prioritize products that are easy to use and have a local language interface.
Impact of Technological Advancements on Productivity Tools
Technological advancements have had a significant impact on productivity tools, driving innovation and improving the functionality and capabilities of these tools. In this section, we will explore the impact of technological advancements on productivity tools in detail. The following table presents some of the key technological advancements and their impact on productivity tools:
| Technological Advancements | Impact on Productivity Tools |
|---|---|
| Cloud Computing | Enables users to access productivity tools from anywhere, anytime, and on any device, promoting remote work and collaboration. |
| Artificial Intelligence (AI) and Machine Learning (ML) | Enables automation of routine tasks, provides personalized recommendations, and improves productivity and efficiency. |
| Natural Language Processing (NLP) | Enables productivity tools to understand and interpret natural language, allowing users to interact with these tools through voice commands and text. |
| Internet of Things (IoT) | Enables integration of productivity tools with other devices, such as wearables and smart home devices, promoting productivity and efficiency. |
| Augmented Reality (AR) and Virtual Reality (VR) | Enables immersive and interactive user experiences, such as virtual meetings and remote collaboration, improving productivity and engagement. |
Examples of productivity tool brands that have incorporated these technological advancements in their products include:
- Microsoft: Offers Microsoft 365 with extensive AI and ML capabilities, enabling automation of routine tasks and personalized recommendations.
- Google: Offers Google Workspace with natural language processing capabilities, enabling voice commands and text interactions with productivity tools.
- Asana: Offers a suite of project management tools that integrate with IoT devices, such as wearables, to improve productivity and efficiency.
- Indian brand, Wacom: Offers productivity tools that incorporate augmented reality and virtual reality, enabling immersive and interactive user experiences.
Global Trade Dynamics for Productivity Tools
Productivity tools are widely traded globally, with import-export trends and trade policies playing a significant role in the market’s growth and development. In this section, we will provide an overview of global trade dynamics for productivity tools, including import-export trends and trade policies. The following table presents the top importing and exporting countries for productivity tools:
| Top Importing Countries | Top Exporting Countries |
|---|---|
| United States | China |
| Japan | United States |
| Germany | Japan |
| United Kingdom | Germany |
| France | South Korea |
The following points highlight some of the key import-export trends and trade policies in the productivity tools market:
- Tariffs and Trade Barriers: Tariffs and trade barriers, such as import quotas and licensing requirements, can significantly impact the global trade of productivity tools, affecting the market’s growth and development.
- Regional Trade Agreements: Regional trade agreements, such as the North American Free Trade Agreement (NAFTA) and the Trans-Pacific Partnership (TPP), can facilitate the free flow of productivity tools across borders, improving market access and reducing trade barriers.
- Emerging Markets: Emerging markets, such as India and China, are becoming increasingly important players in the productivity tools market, both as importers and exporters.
- E-commerce: E-commerce is a significant driver of global trade in productivity tools, providing a platform for businesses and individuals to buy and sell these products globally.
- Intellectual Property Rights: Intellectual property rights, such as patents and trademarks, play a significant role in the productivity tools market, protecting the rights of manufacturers and promoting innovation and development.
Latest Innovations and Research in Productivity Tools
Productivity tools are constantly evolving, with new innovations and research driving the development of more advanced and efficient tools. In this section, we will provide an overview of the latest innovations and research in productivity tools, including the latest discoveries and breakthroughs. The following points highlight some of the latest developments:
- Collaborative AI: Collaborative AI is an emerging field of research that focuses on developing AI-powered tools that can work collaboratively with humans to improve productivity and efficiency. For example, AI-powered virtual assistants can help manage tasks, prioritize work, and provide personalized recommendations.
- Augmented Reality: Augmented reality is an innovative technology that is increasingly being incorporated into productivity tools, enabling users to interact with these tools in new and innovative ways. For example, augmented reality can be used to visualize and manipulate data, allowing for more efficient data analysis and decision-making.
- Blockchain: Blockchain technology is being explored as a potential solution to address data security and privacy concerns in productivity tools. For example, blockchain can be used to securely store and share data, reducing the risk of data breaches and cyberattacks.
- Digital Assistants: Digital assistants are becoming increasingly advanced, with new features and capabilities being developed to improve productivity and efficiency. For example, digital assistants can now be used to schedule meetings, manage emails, and even draft emails and documents.
- Integration with Other Tools: Productivity tools are being increasingly integrated with other tools, such as communication and project management software, to provide a seamless user experience. For example, productivity tools can now be integrated with video conferencing software, allowing for more efficient collaboration and communication.
Product Development Strategies for Productivity Tools
The development of productivity tools involves several stages, from ideation to prototyping and commercialization strategies. In this section, we will provide an overview of how companies approach the development of productivity tools, including the stages involved and the strategies employed. The following points highlight some of the key strategies employed by companies:
- Ideation: The ideation stage involves brainstorming and conceptualizing new productivity tools. Companies may gather feedback from customers and conduct market research to identify unmet needs and opportunities for new products.
- Design: The design stage involves creating prototypes and mockups of new productivity tools. Companies may use design thinking methodologies and work with user experience (UX) designers to ensure that the product is user-friendly and meets customer needs.
- Development: The development stage involves building the actual product, including coding and testing. Companies may use agile development methodologies and work in sprints to ensure that the product is developed efficiently and effectively.
- Testing: The testing stage involves testing the product to ensure that it is functional and meets quality standards. Companies may use various testing methodologies, such as user testing and quality assurance testing, to identify and address any issues.
- Commercialization: The commercialization stage involves launching the product and marketing it to customers. Companies may use various marketing strategies, such as content marketing and social media marketing, to promote the product and generate buzz.
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