By Sneha, Your Trusted Journalist

I am going on a journey to uncover the wonders of Zivame – the hub for women’s intimate wear! Zivame, an Indian e-commerce giant, revolutionizes the way women shop for intimate apparel. Founded by Richa Kar, Zivame has been a pioneer in empowering women to embrace their choices in lingerie shopping. Join me as I delve into the world of lingerie shopping made easy and exclusive Zivame coupon codes that make it even more delightful.

As we navigate ahead, let me provide you with some essential saving tips

Revamp Your Lingerie Collection with Zivame: Discover a World of Intimate Wear with Exclusive Offers Unveiled! Upgrade Your Comfort using Exclusive Zivame Coupon Codes for Unbeatable Deals on Quality Bras, Panties, and Sleepwear. Seize the Opportunity – Dive into Intimate Bliss!

What is Zivame?

Zivame is an Indian e-commerce platform specializing in women’s intimate apparel. Launched in 2011, Zivame aims to redefine lingerie shopping by offering a wide range of lingerie, swimwear, activewear, loungewear, and nightwear. Their focus extends beyond merely selling products; they prioritize empowering women by providing personalized consultancy services to ensure the perfect fit and style.

👙 Women’s Intimate Apparel🛍️ Diverse Product Range🚀 Empowering Women
Zivame is an Indian e-commerce platform specializing in women’s intimate apparel.Launched in 2011, Zivame aims to redefine lingerie shopping by offering a wide range of lingerie, swimwear, activewear, loungewear, and nightwear.Their focus extends beyond merely selling products; they prioritize empowering women.
The platform provides a comprehensive selection of bras, panties, shapewear, and more.Zivame’s diverse product range includes options for swimwear, activewear, loungewear, and nightwear.Zivame empowers women by providing personalized consultancy services to ensure the perfect fit and style.
Zivame caters to various preferences and body types, emphasizing inclusivity.The e-commerce platform continually updates its offerings to stay in tune with fashion trends.Beyond selling products, Zivame prioritizes helping women feel confident and comfortable through personalized services.
With a user-friendly interface, Zivame ensures a seamless online shopping experience for customers.Zivame’s commitment to customer satisfaction includes providing size guides and fit experts.Through personalized consultancy services, Zivame aims to enhance the overall lingerie shopping experience for women.

Reasons You Should Wear Zivame

  • Diverse Range: Zivame offers an extensive variety of sizes, styles, and designs, catering to different body types and preferences.
  • Comfort and Quality: The brand emphasizes high-quality materials and a focus on comfort, ensuring both confidence and relaxation.
  • Expert Consultation: Zivame provides personalized consultancy, helping customers find the right fit and style, enhancing their overall shopping experience.
  • Convenience: With an intuitive online platform, easy navigation, and informative size guides, shopping for intimate wear becomes hassle-free.
  • Affordability: Zivame frequently offers discounts and deals, making quality lingerie and other intimate apparel accessible and affordable for all.

Myths and Facts About Zivame

Limited size optionsZivame offers diverse sizes for various body types.
Expensive productsZivame provides affordable options without compromising quality.
Focuses only on lingerieZivame offers a wide range of clothing beyond lingerie.
Complicated return policyZivame has a hassle-free return policy for customer satisfaction.
Subpar customer serviceZivame ensures excellent customer service and prompt support.

Pros and Cons About Zivame

Wide range of diverse productsShipping delays
Extensive size optionsOccasional product availability issues
Affordable pricing with discountsComplex return process
User-friendly websiteLimited physical stores
Helpful customer supportVariations in product quality

Case Study: Zivame – Transforming the Intimate Apparel Retail Landscape

Year Founded: 2011

Founders: Richa Kar

About the Company:

Zivame, founded in 2011 by Richa Kar, is an Indian e-commerce platform specializing in intimate apparel and lingerie. The brand has played a crucial role in revolutionizing the way women shop for and perceive lingerie, offering a diverse range of products through its online platform.


  1. Founding Vision: Richa Kar established Zivame with the vision of creating a comfortable and discreet platform for women to explore and purchase intimate apparel.
  2. Online-First Approach: Zivame initially focused on an online-first approach, leveraging the power of e-commerce to provide a wide selection of lingerie and undergarments.


While specific valuation figures are not publicly disclosed, Zivame has gained recognition as a significant player in the lingerie e-commerce sector.

Business Model:

Zivame operates on an e-commerce business model, connecting consumers with a curated selection of lingerie, sleepwear, and activewear. The company earns revenue through the sale of these products on its online platform.

Product and Services:

  1. Lingerie and Intimate Apparel: Zivame offers a diverse range of bras, panties, shapewear, and nightwear to cater to various preferences and sizes.
  2. Fit Consultant Services: The platform provides online fit consultation services to assist customers in finding the right size and style.

Growth and Revenue Generation:

Zivame generates revenue through the direct sale of lingerie and intimate apparel. Its growth is fueled by its commitment to inclusivity, offering a wide range of sizes and styles, and leveraging digital marketing to reach a broad audience.

Early Days and Challenges:

  1. Changing Consumer Behavior: Educating consumers about the benefits of online lingerie shopping and overcoming traditional buying patterns.
  2. Sizing Concerns: Addressing sizing challenges and providing solutions to ensure customers find the right fit online.

Strategies for Success:

  1. Customer Education: Implementing initiatives to educate customers about lingerie choices, sizes, and the importance of a proper fit.
  2. Tech Integration: Leveraging technology, including online fit consultations and virtual try-on features, to enhance the online shopping experience.

Path to Prominence:

  1. Inclusive Sizing: Expanding product offerings to include a wide range of sizes, promoting inclusivity and diversity.
  2. Omnichannel Presence: Introducing offline stores to complement the online platform, providing customers with options for both digital and physical experiences.

Challenges and Achievements:

  1. Competition in E-commerce: Successfully competing in the competitive e-commerce landscape, particularly in the niche market of intimate apparel.
  2. Brand Recognition: Establishing Zivame as a trusted and go-to brand for lingerie, overcoming initial skepticism about online lingerie shopping.

Key Takeaways:

Zivame’s case study underscores the importance of adapting to changing consumer behaviors, leveraging technology for a personalized shopping experience, and addressing challenges in sizing and education. The brand’s success lies in its commitment to customer-centric strategies, inclusivity, and a seamless integration of online and offline retail channels. The case study serves as a valuable example of how innovation and a customer-focused approach can lead to prominence in a specialized e-commerce segment.

My Personal Experience with Zivame

Zivame is a game-changer in lingerie shopping. Their diverse range of sizes and styles truly cater to every body type and preference, ensuring a perfect fit and boosting confidence. The variety of choices, coupled with their informative size guides, makes finding the right fit hassle-free. However, occasional delays in shipping and product availability hiccups are areas for improvement. Overall, Zivame stands out for its commitment to inclusivity, affordability, and customer satisfaction, making it my go-to destination for intimate wear.

Month 1: Discovery and First Impression

WeekChanges and ProgressReview
1Discovered Zivame, placed an orderHeard about Zivame while searching for lingerie. Ordered the Women’s Nylon Blend Seamless T-Shirt Bra. The website was user-friendly, and the ordering process was smooth. Awaiting the delivery with excitement.
2Unboxed and first week of usageUnboxed the package and was pleasantly surprised by the quality and fit. The bra felt comfortable throughout the first week. The seamless design lived up to its promise, and I appreciated the attention to detail.
3Continued usage, comparison to other brandsContinued using the product and compared it to previous brands. Zivame exceeded my expectations with its superior quality. The material is soft yet supportive, and it outshone other bras in my collection.
4Week 4 review and overall satisfactionAfter a month, I am genuinely satisfied. The bra maintained its shape and comfort. While the delivery was swift, I’d appreciate more color options. Overall, a positive experience with Zivame.

Month 2: Continued Usage and Impressive Characteristics

WeekChanges and ProgressReview
5Second-month kickoff, consistency in usageKicking off the second month with consistent usage. The bra continues to impress with its durability and comfort. No signs of wear, and the seamless design remains a game-changer.
6Ongoing satisfaction, detailed product analysisDelved deeper into the product’s characteristics. The straps are comfortable, and the bra offers excellent support. Zivame’s size guide was incredibly helpful. The fit is impeccable, and I’m impressed with the overall craftsmanship.
7Mid-month reflection and feedbackMid-month reflection on the seamless experience. Shared feedback on the need for more variety in styles. Despite occasional delays, the product quality keeps me loyal to Zivame.
8End of the month review and overall satisfactionWrapping up the second month with immense satisfaction. The bra’s resilience and comfort make it a staple. Zivame’s commitment to quality shines through. Looking forward to exploring more offerings.

Month 3: Overall Transformation and Satisfaction

WeekChanges and ProgressReview
9Third-month experiences, any new products triedExplored new products in the third month. The sports bra and loungewear have become new favorites. Zivame’s range caters to diverse needs, and the consistent quality is commendable.
10Detailed analysis of Zivame’s impact on lingerie shoppingReflecting on how Zivame has transformed my lingerie shopping experience. The brand’s commitment to inclusivity is evident, and the size guide continues to be a valuable tool.
11Final thoughts on the third monthAs the third month concludes, Zivame remains my go-to for lingerie. Challenges in shipping have reduced, and the variety keeps me engaged. A reliable choice for comfort, style, and quality.
12Overall review of three months with ZivameSumming up three months with Zivame—life-changing. The brand has redefined my expectations for lingerie shopping. Quality, comfort, and inclusivity are at the core of Zivame’s success.

Result: Zivame has not just provided lingerie; it has created a transformative experience. The seamless T-Shirt Bra has become a wardrobe essential, and exploring new products has only deepened my satisfaction. Zivame’s commitment to quality and inclusivity has turned me into a devoted customer.

My Top 10 Favorite Zivame Products I Swear By

1Women’s Nylon Blend Seamless T-Shirt Bra₹1,3464.8
2Women Padded Non Wired Bra₹1,4954.7
3Women’s Mermaid Saree Shapewear (ZI3023 Black)₹8954.5
4Women’s Plain Thigh Slimmer₹9954.3
5Women’s Cotton Shaping Full Slip₹3334.2
6Women Demi Bra₹4264.0
7Women’s Cotton Padded Underwire Strapless Bra₹4504.1
8Rosaline Everyday Double Layered Non Wired 3/4th Coverage T-Shirt Bra – Orchid Pink₹2204.4
9Women Leggings₹2594.3
10Women’s Slim Fit Camisole₹2624.4

Zivame Yearly Sale Event Calendar

Sale Event or Festival NameDescription, Offers, Discounts, and Promo CodesValidity (From – To) Dates
New Year Lingerie LoveStart the Year with Self-Love! Up to 30% off on Lingerie Sets. Code: NEWYEARLOVEJanuary 1 – January 10
Valentine’s Intimates AffairLove Your Curves! Buy One, Get One 50% off on Valentine’s Collection. Code: LOVECURVESFebruary 1 – February 14
Spring Renewal Bras & PantiesRenew Your Wardrobe! 25% off on Spring Bras and Panties. Code: SPRINGRENEWMarch 15 – March 31
Easter Eggstravaganza SaleHunt for Discounts! Extra 20% off on Sale Items. Code: EASTEREGGApril 5 – April 15
Summer Sensation SleepwearStay Cool in Summer! 20% off on Summer Sleepwear. Code: SUMMERSLEEPMay 1 – May 10
Mid-Year Shapewear ShakeupShape Up Mid-Year! Buy 2, Get 1 Free on Shapewear. Code: MIDYEARSHAPEJune 15 – June 30
Independence Day Lingerie FreedomDeclare Your Comfort! 15% off on Independence Day Comfortwear. Code: INDIALOVEJuly 1 – July 10
Back-to-School EssentialsBack to Comfort School! 10% off on Student Comfort Sets. Code: SCHOOLCOMFORTAugust 1 – August 15
Fall Fashion Intimates FlingFling into Fall! 20% off on Fall Collection. Code: FALLFLINGSeptember 10 – September 25
Diwali Delight Lingerie FestLight Up Diwali with Lingerie! 30% off on Diwali Lingerie Sets. Code: DIWALILINGERIEOctober 1 – October 31
Black Friday Bra BonanzaUnhook Black Friday Savings! Exclusive Discounts on Black Friday. Stay Tuned!November 24 – November 27
Holiday Comfort & JoyCozy Up for the Holidays! 25% off on Festive Comfortwear. Code: HOLIDAYCOMFORTDecember 10 – December 31

Interview With Richa Kar, CEO of Zivame

“I’m dedicated to empowering women through intimate apparel, creating a personalized shopping experience at Zivame that’s synonymous with quality, comfort, and affordability.” – Richa Kar.

As the CEO of Zivame, Richa Kar‘s vision has been pivotal in transforming how women perceive and shop for lingerie. Her passion for empowering women through intimate apparel reflects in Zivame’s commitment to providing not just products but a personalized shopping experience. Under her leadership, Zivame has become synonymous with quality, comfort, and affordability.

Sneha: Thank you for joining me, Richa. Your vision for Zivame has changed the game in lingerie shopping.

Richa Kar: Pleasure to be here, Sneha. Thanks for having me.

Sneha: How does Zivame ensure a comfortable shopping space for women?

Richa Kar: We focus on diverse needs, offering consultations and a wide range of products. Coupons play a crucial role, making quality lingerie more accessible.

Sneha: How do coupons align with Zivame’s commitment?

Richa Kar: They empower customers, allowing them to experience our quality while enjoying savings.

Sneha: How does quality reflect in Zivame’s offerings?

Richa Kar: We aim for excellence, from our user-friendly website to impeccably fitting products. Coupons let customers experience this quality affordably.

Sneha: Impressive! Any final thoughts?

Richa Kar: We’re always evolving to meet our customers’ needs. Coupons reinforce our commitment to redefine lingerie shopping. Thank you for having me.

Sneha: Thank you, Richa. Zivame’s dedication to quality, service, and affordability is truly commendable.

Insights of Khatija Lokhandwala, Head of Marketing at Zivame

“At Zivame, I’m dedicated to making lingerie shopping delightful. Our innovative strategies prioritize customer satisfaction, simplifying the search for the perfect lingerie.” – Khatija Lokhandwala, Head of Marketing at Zivame

Khatija Lokhandwala, the Head of Marketing at Zivame, spearheads initiatives to make lingerie shopping a delightful experience. Her innovative strategies have not only boosted Zivame’s brand presence but have also ensured that every customer feels valued. Through strategic campaigns and personalized consultancy services, Khatija and her team have successfully simplified the daunting task of finding the perfect lingerie.

Key Findings
1. Khatija Lokhandwala, the Head of Marketing at Zivame, spearheads initiatives to make lingerie shopping a delightful experience.
2. Her innovative strategies have boosted Zivame’s brand presence and ensured that every customer feels valued.
3. Through strategic campaigns and personalized consultancy services, Khatija and her team have successfully simplified the daunting task of finding the perfect lingerie.

Customer Reviews

Customer reviews play a crucial role in helping others make informed decisions.

NameAgeProfessionProductDuration of UsageReviewRating
Ritu32AccountantWomen’s Cotton Shaping Full Slip2 monthsPerfect fit, comfortable for daily wear.4.5
Ayesha28DesignerWomen’s Slim Fit Camisole1 monthGreat quality, fits perfectly under clothes.4.3
Neha25StudentWomen Leggings3 weeksAmazing stretch, ideal for workouts.4.7
Kavita30IT ProfessionalRosaline Everyday Double Layered T-Shirt Bra – Orchid Pink1 monthComfortable, provides good support.4.2
Ananya27LawyerWomen’s Nylon Blend Seamless T-Shirt Bra2 monthsSeamless, feels great on the skin.4.8
Pooja29TeacherWomen Padded Non Wired Bra4 weeksExcellent support, no discomfort.4.6
Suman33HomemakerWomen’s Cotton Padded Underwire Strapless Bra1 monthStays in place, perfect for strapless outfits.4.4
Meenal31HR ProfessionalWomen’s Mermaid Saree Shapewear (ZI3023 Black)3 monthsFlattering fit, enhances the saree look.4.5
Tanvi26Fitness TrainerWomen’s Plain Thigh Slimmer1 monthShapes thighs well, comfortable to wear.4.3
Roshni30MarketingWomen Demi Bra2 weeksGood support, ideal for daily wear.4.1

Define Your Confidence with Zivame: Explore a Selection of Stylish Lingerie with Exclusive Savings Exposed! Embrace Your Body using Exclusive Zivame Coupon Codes for Unbelievable Offers on Fashionable and Supportive Undergarments. Don’t Wait – Immerse Yourself in Comfort and Style.


Zivame isn’t just about selling lingerie; it’s a movement that redefines how women perceive themselves. The dedication of Richa Kar and Khatija Lokhandwala reflects in every aspect of Zivame’s service – from the quality of products to the exceptional shopping experience. With Zivame, lingerie shopping is more than a transaction; it’s about embracing confidence and comfort.

You Might Be Interested In

Official Zivame WebsiteProduct offerings, services, blog posts, and more.Explore products, access detailed information, and learn about the brand.Primary source for authentic and up-to-date information about Zivame.
Zivame BlogInsightful articles on fashion trends, lingerie care tips, and women’s health-related topics.Access valuable information beyond product listings, including fashion and health insights.Offers a dynamic and informative resource for users interested in fashion and women’s health topics.

FAQs Frequently Asked Questions

Q: What sets Zivame apart from other lingerie retailers?
Zivame offers a personalized consultancy service, ensuring that customers find the perfect fit and style for their preferences and body type. Moreover, their wide range of affordable and branded products caters to diverse tastes.

Q: How does Zivame ensure quality in its products?
Zivame partners with renowned brands and maintains strict quality control measures, ensuring that every product meets high standards before reaching the customers.

Q: Can I return products on Zivame?
Yes, Zivame has a hassle-free return policy allowing customers to return products within a specified period if they are unsatisfied or if there are issues with the product.

Q: Are there exclusive offers or coupon codes available on Zivame?
Yes, Zivame frequently offers exclusive discounts and coupon codes to provide customers with additional savings and incentives.

Q: Does Zivame offer discreet packaging for orders?
Absolutely, Zivame understands the need for privacy and ensures that orders are discreetly packaged for customer satisfaction.

Q: How does Zivame assist customers in finding the right size?
Zivame’s personalized consultancy service includes size guides and expert advice to assist customers in finding the perfect size and fit for their body type and preferences.

Hello there! I'm a passionate news reporter and seasoned content writer with two years of industry experience. My journey in the world of storytelling began with a natural affinity for language and creative...

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